Social Media Marketing Podcast
Recommended or Rejected: Does AI Trust You
Social Media Marketing Podcast
•January 22, 2026•47 min
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Social Media Marketing Podcast•Jan 22, 2026
Why It Matters
As AI search begins to replace traditional keyword‑based algorithms, businesses that don’t adapt risk losing organic traffic and customer acquisition. Understanding how to earn AI trust equips marketers with future‑proof strategies, making this episode essential for anyone looking to stay competitive in the evolving digital landscape.
AI Summary
In this episode, host discusses the looming shift to AI-driven search and how businesses can ensure they remain visible when AI becomes the primary recommendation engine. Guest Marcus Sheridan, a renowned marketing strategist and author of "They Ask, You Answer," shares practical tactics for optimizing online content, building trust signals, and positioning a brand to be recommended by AI tools. Key takeaways include focusing on clear, answer‑focused content, leveraging structured data, and cultivating authority through consistent, transparent communication.
Episode Description
Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.
Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/702
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