How to Build a Personal Brand That Grows Your Business

Why It Matters

Building a personal brand creates trust and unlocks partnership and distribution opportunities that larger incumbents can’t easily replicate, giving entrepreneurs a practical way to outmaneuver bigger competitors. It turns marketing from product promotion into community-led growth that amplifies reach and revenue.

Summary

David Thurston, founder of Hair Color Brand Inc. (Danger Jones) and former Pulp Riot leader, says making yourself the public face of your company transformed his business—turning candid, values-driven posts into industry credibility, influencer access, and rapid revenue growth including a near-$100 million exit and a national retail launch. He described overcoming fear and imposter syndrome by posting disruptive, vulnerable industry commentary that made him a recognizable voice and opened doors to partnerships and distribution. Thurston argues that a personal brand accelerates relationships with influencers and customers, converts followers into community members, and allows smaller companies to punch above their weight. His playbook: articulate beliefs and values publicly, connect with other creators, and use that trust to scale distribution and influence.

Original Description

Your personal brand isn’t a vanity project — it’s your company’s fastest growth engine.

On January 28 at 2:00 PM ET, join David Thurston, Founder, CEO and Creative Director of Danger Jones, for a candid, tactical session on how stepping into the spotlight can transform the trajectory of your business.

David built two culture-defining hair color brands by putting his own face and voice at the center. He used his personal brand to turn Pulp Riot into a near-$100M acquisition in just 23 months, then leveraged that same trust and community to launch Danger Jones straight into 1,400+ stores and a national distribution deal.

In this webinar, David will show you how to stop hiding behind your company and start using your personal brand to:

- Create credibility that moves your business faster.

- Build a community that follows you from venture to venture.

- Use authenticity — not perfection — to create deeper trust and connection.

- Leverage the founder spotlight to win partnerships, sales and attention.

- Spark a movement around your mission that outperforms bigger competitors.

If you’ve ever looked at another founder and thought, “Why does everything seem to move faster for them?”, this session is about what you’re not seeing — and how to start doing it yourself.

Reserve your spot and learn how to build a personal brand that creates momentum and long-term growth.