New Creative Workflow Replaces Flexible Format

Why It Matters

By delivering detailed performance data and full creative control, the new workflow enables advertisers to optimize ads more precisely, driving higher ROI and reducing wasted spend.

Key Takeaways

• Flexible format is being retired in favor of new workflow.
• New workflow supports up to ten images or videos per ad.
• Advertisers can customize aspect ratios, text, URLs, and placements.
• Performance data now breaks down by each creative variation.
• Transparency improves optimization and eliminates previous reporting frustrations.

Summary

The video announces that Meta’s Flexible Format ad product is being discontinued and replaced by a new Creative Workflow. This shift aims to resolve long‑standing frustrations around limited customization and opaque performance reporting.

The new workflow retains the ability to submit up to ten images or videos for a single ad, but adds granular controls: three aspect ratios per creative, editable headline and body text, distinct destination URLs, and the option to add or remove placements on a per‑creative basis.

A key feature highlighted is the "creative breakdown" report, which creates separate rows for each variation—including asset type and aspect ratio—offering unprecedented transparency into which elements drive results. The presenter assures advertisers they won’t miss Flexible Format once it’s retired.

For marketers, the upgrade promises faster iteration, clearer insights, and more efficient budget allocation, potentially boosting ROI across campaigns that rely on dynamic creative testing.

Original Description

The introduction of the new creative workflow coincides with the elimination of Flexible Format. Advertisers won't miss it. Read more about this update at jonloomer.com/workflow.