Ready to Organize Your Content for AI? [VIDEO]
•February 10, 2026
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Original Description
Search isn’t dead; it’s just growing up.
Artificial intelligence overviews (AIO) and large language models (LLM) have reshaped how people seek information. Instead of scanning search engine results pages, audiences increasingly ask complex questions of these AI-driven tools and expect them to source information, summarize it, and contextualize answers instantly.
“Traditional search engines are now becoming answer engines,” says Caerley McShane, global SEO lead at SAP.
Caerley joined Martha van Berkel, CEO and cofounder of Schema App, at Content Marketing World to explain what this shift means, why content structure could be your competitive advantage, and how you should start implementing it.
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