SEEEN's CEO Adrian Hargrave Tells on How They Are Reshaping Digital Marketing Strategies

Why It Matters

By turning video into a measurable, high‑ROI channel, SEEEN gives marketers a tool to recover wasted spend and accelerate commerce, potentially reshaping budget allocations across the industry.

Key Takeaways

• 50% of ad spend is wasted, attribution remains unclear
• Video drives 80% of digital consumption but under 2% converts
• SEEEN achieves 15% click‑through rates across partner videos
• Leveraging first‑party data aims to boost video‑to‑commerce conversion
• Higher ROI prompts marketers to allocate more budget to video

Summary

SEEEN’s chief executive Adrian Hargrave used a recent interview to highlight how the company is re‑engineering digital marketing by turning video from a cost center into a direct revenue engine.

He noted that roughly half of all advertising budgets are effectively wasted because marketers cannot pinpoint which spend drives sales, a problem amplified in video where less than 2 % of the 80 % of digital content consumption translates into commerce. SEEEN’s platform captures first‑party data and places ads in the optimal channels to close that gap.

Hargrave cited a 15 % click‑through rate across the firm’s partner inventory—a figure he described as “really strong”—and mentioned ongoing work with Tiger Tracks to push those numbers higher. He emphasized that content teams can now demonstrate clear ROI and request additional budget for high‑performing videos.

If the claimed conversion lift materializes, brands could reallocate significant portions of their media spend toward video, driving higher returns and reshaping the broader digital advertising landscape.

Original Description

SEEEN's Chief Executive Officer, Adrian Hargrave tells focusIR how first party data and commerce media are reshaping digital marketing strategies.

#SEEN #videocommerce #digitalmarketing