Why Can't You Submit Multiple Creative Versions By Placement?

Why It Matters

Enabling placement‑specific creative assets would streamline campaign management and improve ad performance, giving marketers a stronger tool to maximize ROI on Meta’s network.

Key Takeaways

• Meta ads restrict multi-format creative per placement effectively.
• Advertisers must manually duplicate ads for each placement.
• Flexible format lacks placement-specific customization options entirely currently.
• Automated image/video selection per placement would boost efficiency.
• Community calls on Meta to enable diversified creative workflows.

Summary

The video highlights a persistent limitation on Meta’s advertising platform: marketers cannot upload a single campaign that automatically serves different creative formats—images or videos—based on placement.

Currently, advertisers must create separate ads for each placement or settle for a one‑size‑fits‑all asset. The speaker notes that while Meta’s “flexible format” feature promises some variation, it still forces the same creative across all placements and does not allow placement‑specific rules.

He urges Meta to let users submit a set of square (4×5) and vertical (9×16) videos alongside matching images, then let the system decide which asset to display where. “I want to be able to customize by placement and be able to say use either this image or this video here,” he says, and points viewers to his private community for further discussion.

If Meta implements such granular creative control, advertisers could achieve higher relevance, lower production waste, and better ROI, while the platform would become more competitive against rivals that already support dynamic creative optimization.

Original Description

What if you could submit a separate image and video for a single placement in the spirit of creative diversification? Flexible Format is close, but not good enough.