Email Popup Performance In 2025: Data From 1.24 Billion Displays

Summary

The episode breaks down email popup performance data from 1.24 billion displays in 2025, revealing an average conversion rate of 2.1% and highlighting benchmarks for what constitutes underperforming, average, good, and excellent results. Key takeaways include the superiority of gamified popups (e.g., Wheel of Fortune) at 3.5%+ conversion, the optimal 6–10‑second delay before showing a popup, and the importance of mobile‑first design, which outperforms desktop‑only popups (2.2% vs. 1.4%). The host also shares actionable recommendations such as offering discounts, limiting fields to 1–3, using URL targeting, and employing multi‑step forms to boost conversions.