How Much Does Twitter Pay for 1 Million Views in 2026?

Summary

In this episode, William Gasner breaks down Twitter’s Creator Revenue Sharing program, revealing that a tweet with 1 million impressions earns roughly $8‑$10 for the creator in 2025‑2026. He explains the eligibility criteria, how earnings are calculated, and why payouts are so low compared to YouTube or TikTok due to limited ad inventory and lower CPMs. The discussion also covers factors that can affect earnings—such as audience location, engagement, and content type—and highlights alternative monetization strategies like sponsored tweets, affiliate links, and direct fan support. Gasner emphasizes that for e‑commerce brands and micro‑influencers, Twitter is best used as a traffic and engagement channel rather than a primary revenue source.