
In this episode of the Hamasley Brothers e‑commerce podcast, Mark and Ian dissect why weak follow‑up sequences are sabotaging ROAS. They define follow‑up as the communication between a prospect’s ad click and the final purchase, emphasizing email capture and remarketing as the cheapest, highest‑impact levers. Real‑world examples—from long‑cycle sofa purchases to rapid‑buy items like car batteries—illustrate how robust email capture (aiming for 3‑5% conversion) and automated flows can dramatically boost conversion rates and ROAS, especially when paired with Google and Meta remarketing. The brothers also warn that many brands neglect email capture in favor of tweaking flows, missing out on a fundamental growth opportunity.
In this training episode, Ezra Firestone explains how e‑commerce brands can turn email and SMS into 30‑40% of total revenue by implementing a strategic merchandising calendar. He differentiates major campaigns from micro‑offers, shows how to layer content, product launches, and...
In this episode, host discusses Amazon listing optimization with Daniela Boltzmann, founder of Mindful Goods, highlighting the costly mistake of repurposing Shopify creatives for Amazon. Daniela shares her journey from a full‑service agency to a project‑based model focused on high‑converting...

In this episode, host Chris Walton and Richard McKenzie, CEO of Valak (Rolik Group), dissect why U.S. grocery e‑commerce remains unprofitable despite a 19% penetration rate. They identify the primary cost drivers—inefficient picking/packing, high last‑mile expenses, and low basket sizes—and...

In this episode, Brywin (CMO) and Parker (CEO) dive into the biggest challenge brands face on TikTok Shop: how to properly incentivize creators. They outline a four‑layer incentive framework—GMV leaderboard rewards, volume completion bonuses, fast‑mover contests, and daily raffle draws—to...

In this episode, Kuo Zhang, President of Alibaba.com, explains how the platform’s new AI agent, Axio, is transforming global B2B trade by handling complex sourcing tasks, from interpreting natural‑language requests to managing compliance, logistics, and supplier communication. He highlights real‑world...

In this episode, Jared Gaiman, co‑founder of Boxed and current CEO of Spresso, recounts the rise of Boxed from a $187 M e‑commerce business to its Chapter 11 filing and subsequent pivot to a $5 M ARR SaaS model focused on enterprise software...

In this episode of the Hammersley Brothers e‑commerce podcast, Mark and Ian dissect why many e‑commerce ads fail to scale, focusing on the concept that "your ads are boring." They explain that both Meta (Facebook) and Google act as "gorilla"...

In this episode, Ann Mazinga chats with Alex Seaman, SVP and co‑founder of Furniture.com, about the platform’s AI‑driven solution to furniture‑shopping decision fatigue. Furniture.com aggregates dozens of trusted retailers into a single, agentic checkout experience, using AI to standardize product...
In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down AppLovin’s Axon Ads platform, a mobile gaming network now open to eCommerce that boasts over a billion daily users, primarily women in their 30s‑40s. He explains how Axon’s...

In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million....
In this episode, Richard interviews Ryan Pinkham, VP of Go‑to‑Market at TaxCloud, about the complexities of sales‑tax compliance for growing e‑commerce brands. They explain why sales tax is far from simple—50 states, multiple jurisdictions, and ever‑changing rules can lead to...
In this episode, Alex Dewison, Director of Digital Solutions at Global Payments, explains how e‑commerce payments have shifted from basic checkout pages to seamless, invisible experiences driven by speed, security, and digital wallets. He outlines the hallmarks of a best‑in‑class...
In this episode, Michael Burpo interviews Becca Johnson‑Kibbe, the newly appointed CEO of Edge Retail Academy, about the company's role as a business‑coaching and data‑analytics arm of the Edge POS system, the industry’s most widely used jewelry point‑of‑sale platform. Becca...
In this episode, host Dave recounts his misadventure of missing Amazon's China conference and unexpectedly gaining access to Alibaba’s Hangzhou headquarters, offering a behind‑the‑scenes tour of the modern campus and its co‑working culture. He contrasts Alibaba’s ecosystem—highlighting Taobao’s massive GMV...