
The moves deepen industry‑specific expertise across the Dynamics ecosystem, driving compliance readiness and user adoption while signaling continued market consolidation.
The recent acquisitions by Innovia Consulting illustrate a broader trend of consolidation among Microsoft Dynamics partners seeking to dominate niche markets. By folding 365Vertical and 365 Cannabis into its portfolio, Innovia not only widens its geographic reach but also gains deep regulatory knowledge essential for sectors like cannabis and agriculture, where compliance costs are high. This strategic layering of vertical expertise positions Innovia as a go‑to provider for complex, rule‑bound enterprises, potentially accelerating its revenue growth and market share.
Simultaneously, Item by Item’s integration of role‑based video training into D365 Finance and Operations Copilot addresses a persistent challenge: user proficiency in sophisticated ERP systems. Embedding short, contextual videos directly within the workflow reduces training overhead, shortens onboarding cycles, and improves adoption rates. As organizations increasingly rely on AI‑driven copilots, such micro‑learning tools become critical for maximizing the return on technology investments while maintaining operational continuity.
Meanwhile, Aptean’s fashion‑focused technology and Dualis’s certified GANTTPLAN‑Business Central integration signal a diversification of functional offerings within the Dynamics ecosystem. Tailored solutions for apparel manufacturers and advanced production planning tools help businesses streamline supply chains and respond faster to market trends. Collectively, these developments reinforce Microsoft’s strategy of fostering a robust partner network that delivers specialized, high‑value extensions to its core ERP platform, ultimately driving deeper penetration across varied industry verticals.
Innovia Consulting, a Microsoft Dynamics 365 Business Central consulting firm, announced the acquisition of two specialized Microsoft partners, 365Vertical and 365 Cannabis. The deal expands Innovia's industry‑specific ERP capabilities across cannabis, agriculture, and manufacturing, enhancing its nationwide presence and compliance expertise.
Source: MSDynamicsWorld
Microsoft Dynamics Partner Roundup: Vertical acquisitions; Role‑based D365 F&SCM video training; Fashion & apparel tech; Production planning integration
by MSDW Reporter
February 19 2026
Innovia Consulting announces acquisition of 365Vertical and 365 Cannabis
Item by Item integrates role‑based video training into D365 F&SCM Copilot
Aptean launches new fashion & apparel technology
Dualis announces certified ERP integration of GANTTPLAN with Dynamics 365 Business Central
Innovia Consulting, a Microsoft Dynamics 365 Business Central consulting firm, announced it has acquired two specialized Microsoft partners, 365Vertical and 365 Cannabis.
365Vertical and 365 Cannabis provide Microsoft‑based ERP and business software designed for industries such as cannabis, agriculture, and manufacturing, especially ones with strict rules, according to the companies. Their teams will become part of Innovia Consulting, giving the company a wider presence across the country and helping it better support customers dealing with complex operations and compliance needs.
The deal helps Innovia focus more on industry‑specific solutions and better support customers with specialized expertise, according to the companies.
Item by Item (IBI) has launched a new feature that adds short, role‑based training videos directly inside Dynamics 365 Finance and Operations using Copilot, so employees can learn while they work.
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