The Fudge Must Flow

The Fudge Must Flow

Dan Davies - "Back of Mind"
Dan Davies - "Back of Mind"Mar 6, 2026

Key Takeaways

  • Distinguishing estimates from fudge factors is itself a judgment
  • Fudge factors can be hidden without explicit model lines
  • Tolerance for ambiguity drives inclusion of fudge in analyses
  • Treasury sometimes applies negative optimism bias to projects
  • Over‑stigma of fudge may hinder realistic decision‑making

Summary

The author argues that the line between a genuine estimate and a fudge factor is itself a discretionary choice, making any model inherently subjective. Because this distinction is a decision, it can be influenced by hidden adjustments that leave no trace in the spreadsheet. The post highlights how tolerance for ambiguity, rather than strict methodology, often determines the extent of fudge used, citing the UK Treasury’s practice of applying a negative optimism bias. Ultimately, the piece questions whether stigmatizing fudge factors improves model reliability or merely obscures necessary judgment.

Pulse Analysis

In modern finance and project evaluation, the perceived objectivity of a spreadsheet often masks a series of subjective choices. When analysts label a number as an "estimate" they are implicitly deciding how much uncertainty to absorb, where to apply judgment, and whether to embed a fudge factor. This decision‑making layer is rarely documented, yet it shapes the model’s outputs as powerfully as any statistical assumption. Recognizing that the estimate‑fudge boundary is a policy choice reframes model risk from a technical flaw to a governance issue.

Practically, hidden fudge factors can creep into models through informal adjustments, narrative justifications, or institutional conventions such as the UK Treasury’s ten‑percent optimism‑bias removal. These practices illustrate that fudge is not merely a tool for optimistic managers; it can also be a corrective mechanism when data are incomplete or overly optimistic. However, when the tolerance for ambiguity is low, analysts may either over‑inflate results or discard valuable nuance, leading to either misguided investment decisions or overly conservative forecasts. Stakeholders therefore need clear guidelines that differentiate legitimate risk adjustments from manipulative padding.

The path forward lies in embedding transparency without stifling necessary judgment. Robust documentation, independent review, and scenario analysis can surface hidden assumptions, allowing decision‑makers to assess the trade‑off between model flexibility and bias. By treating fudge factors as a managed component rather than a hidden flaw, organizations can harness their explanatory power while maintaining accountability, ultimately delivering more reliable forecasts and better‑aligned capital allocation.

the fudge must flow

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