Double Raises $13M to Close Your Books in Half the Time | The SaaS CFO | Double HQ

Why It Matters

The funding enables Double to broaden AI‑driven automation, helping finance teams close books faster and giving investors exposure to a high‑growth segment of the accounting‑software market.

Key Takeaways

• Double automates end‑to‑end month‑end close processes for finance teams
• Targets both outsourced accounting firms and internal corporate finance teams
• Raised total $13 M, latest $6.5 M Series A from Album Ventures
• Pricing based on per‑client connections, not seat‑based licensing
• Emphasizes CAC payback period over traditional LTV‑to‑CAC metric

Summary

Double, a month‑end close manager founded in 2020, announced a total $13 million raise, including a $6.5 million Series A led by Album Ventures. The platform integrates directly with major general‑ledger systems—QuickBooks, Xero, Sage, NetSuite—and automates everything from transaction categorization and accrual posting to flux analysis and management reporting, positioning it far beyond a simple checklist.

The company serves both outsourced accounting firms handling dozens to thousands of client closes and internal corporate finance teams of three‑to‑five accountants. Pricing follows a per‑client model for outsourced firms and a size‑based tier for corporate users, a strategy Ben says aligns value better than seat‑based licensing. Double’s go‑to‑market relies on inbound demand, targeted ads, outbound outreach, and a focused presence at accounting trade shows.

Ben highlighted two pivotal moments: a forced rebrand after a trademark dispute and the recent infusion of AI capabilities that expanded the product’s feature set dramatically. He also stressed the importance of board chemistry, likening the investor‑founder relationship to a marriage that cannot be easily dissolved.

The raise equips Double to accelerate product development and expand its market reach as finance teams increasingly seek automation to shrink close cycles. For investors and CFOs, Double’s emphasis on CAC payback period and its horizontal applicability across industries suggest a scalable, defensible niche in the burgeoning fintech automation landscape.

Original Description

On this episode of The SaaS CFO Podcast, host Ben Murray sits down with Ben Stein, co-founder and CEO at Double, to dive into the world of SaaS finance, automation, and the evolving tech landscape for accounting teams. Ben Stein shares his journey from his early days as a CFO at an AR startup, to launching Double—a cutting-edge month-end close management platform that automates everything from transaction categorization to flux analysis.

The conversation covers Double’s rapid growth, including its $13 million in capital raised, the strategic importance of AI in their platform, and the lessons learned from their Series A fundraising. Ben Stein also opens up about the challenges and learnings around company rebranding, finding the right investor–founder fit, and the metrics he relies on to steer the business. Whether you’re part of an outsourced accounting team or building the finance function inside a high-growth SaaS business, this episode is packed with actionable insights on scaling finance operations, go-to-market strategies, and the future of accounting tech.

Tune in to hear why listening to customers, focusing on the right product, and getting your metrics right can make all the difference in building and scaling a SaaS company.

Show Notes:

00:00 Month-End Close Automation Tool

06:00 "AI Unlocks Growth Opportunities"

06:56 "Choosing Board Members Wisely"

10:36 "Client-Based Pricing Explained"

12:57 Finance Insights: Prioritize Simplicity

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/double-raises-6-5-million-series-a

Ben Stein’s LinkedIn: https://www.linkedin.com/in/benfstein/

Double’s LinkedIn: https://www.linkedin.com/company/doublehq/

Double’s Website: https://doublehq.com/

To learn more about Ben check out the links below:

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