A Mercedes G63 Convertible Is Finally Happening: Report

Why It Matters

The G63 Cabriolet expands Mercedes’ premium SUV portfolio, offering a rare convertible option that could attract affluent buyers and support its goal to outsell rivals like BMW in the U.S. market.

Key Takeaways

• Mercedes-AMG will launch G63 Cabriolet in US 2028.
• Production starts Q3 2027 at Graz, Austria plant.
• Model retains boxy G-Class design with 577‑hp V8.
• First four‑door convertible G‑Class offered since 1979.
• Aims to boost US sales, challenge BMW market share.

Pulse Analysis

The luxury convertible segment has remained niche, with few automakers daring to pair open‑air motoring with off‑road capability. Mercedes’ original G‑Class drop‑top appeared in the late 1970s but never reached the United States before its discontinuation. Reviving the concept as a four‑door cabriolet taps into a growing appetite among affluent consumers for distinctive, experiential vehicles that stand out from conventional SUVs, while leveraging the G‑Class’s storied heritage.

Technically, the upcoming G63 Cabriolet will share the same 4.0‑liter twin‑turbocharged mild‑hybrid V8 that powers the standard G63, delivering around 577 horsepower and robust torque. Production is scheduled for the Graz, Austria facility, a site known for high‑precision AMG assembly, ensuring the convertible maintains the brand’s performance standards despite the added structural challenges of a retractable roof. Its boxy silhouette, hallmark of the G‑Class, will remain intact, offering a blend of rugged aesthetics and premium comfort that few competitors can match.

From a business perspective, Mercedes positions the G63 Cabriolet as a halo model to reinforce its premium SUV strategy in the United States, where it aims to surpass 400,000 units and narrow the gap with BMW. While volume sales may be modest, the vehicle’s exclusivity and media buzz can elevate brand perception, attract high‑margin buyers, and support broader lineup rollouts. The 2028 launch aligns with Mercedes’ multi‑year growth plan, signaling confidence in the U.S. luxury market’s resilience amid shifting consumer preferences.