Humans Since 1982 Reimagines ClockClock 24

Why It Matters

The partnership shows how high‑end design can command premium pricing by merging technology, art, and sustainable natural materials, opening new revenue streams for luxury architects and artists.

Key Takeaways

• Collaboration with BIG and SolidNature uses travertine stone
• ClockClock 24 features 24 dials on travertine slab
• Limited edition of ten pieces priced at €19,000 each
• A million Times 96 displays 96 dials, priced €190,000
• Design merges horology, kinetic art, and natural stone

Pulse Analysis

Kinetic art has long occupied a niche between fine sculpture and functional design, but recent luxury projects are pushing it into mainstream high‑end markets. Humans since 1982 leverages its expertise in precise motion engineering to transform ordinary timepieces into immersive installations. By integrating micro‑processors, sensors, and synchronized motors, the studio creates a visual rhythm that captivates viewers while maintaining accurate timekeeping. This blend of technology and artistry aligns with a broader consumer appetite for experiential luxury, where objects are valued as much for their narrative and motion as for their utility.

The choice of travertine as the primary material adds a layer of geological storytelling to the pieces. Formed over millennia from mineral‑rich freshwater deposits, travertine offers a porous yet durable surface with unique veining that varies from slab to slab. This natural variability complements the kinetic motion, making each artwork a singular record of both time and earth history. Moreover, using a locally sourced stone aligns with growing sustainability expectations in the design community, as architects and artists seek materials that reduce carbon footprints while delivering premium aesthetics.

Limited‑edition pricing positions the ClockClock 24 and A million Times 96 at the intersection of art, technology, and luxury real estate. With only ten and five units respectively, the scarcity drives collector interest and justifies the €19,000 and €190,000 price tags. Such collaborations signal a lucrative pathway for architects like BIG to diversify revenue beyond traditional building projects, while artists gain access to new material palettes and distribution channels. As interdisciplinary partnerships become more common, the market will likely see an influx of high‑tech, nature‑infused installations that redefine the value proposition of luxury design.