How Tudor Watches Are ACTUALLY Made
Why It Matters
The reveal shows that even iconic luxury brands rely on sophisticated, in‑house tooling and selective hand finishing, a model that balances cost efficiency with heritage—information crucial for investors, competitors, and consumers evaluating the future of premium watch manufacturing.
Key Takeaways
- •Tudor's supply chain opens, revealing T0 component production.
- •Multi‑axis CNC machines produce gear bridges and plates every 50 seconds.
- •Hand‑crafted quality checks and diamond beveling complement automated processes.
- •Case blanks undergo cold forging, hot forging, and unique helicoidal brushing.
- •Bracelet and dial manufacturers use precision CNC and manual finishing for symmetry.
Summary
The video documents Tudor’s unprecedented tour of its entire watch‑making supply chain as part of the brand’s 100‑year celebration, opening the doors of primary suppliers to show how a Tudor timepiece is truly assembled from raw metal to finished case.
Viewers see the T0 component stage at EMP, a Kinesi‑owned movement supplier, where brass trays (bquettes) are stamped at a rate of 250 every five minutes. Multi‑axis CNC machines carve gear‑train bridges and main plates in roughly 50‑second cycles, followed by immediate handheld quality checks, laser engraving, diamond beveling, and rhodium coating before jewels and pins are set.
A standout moment is the pink lacquer used during the exclusive helicoidal brushing of cases, which reveals missed spots and preserves mirror polishing. The factory can produce a fully finished case in about 2½ minutes, and a single technician can hand‑polish and assemble four to five cases within minutes, illustrating the tight integration of automation and handcraft.
By exposing these processes, Tudor underscores how luxury watchmakers achieve economies of scale without sacrificing artisanal detail, reinforcing brand credibility and setting a benchmark for transparency that could reshape supplier relationships across the high‑end horology sector.
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