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ManufacturingVideosThe Truth About Reshoring
CRO PulseManufacturing

The Truth About Reshoring

•February 9, 2026
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ASCM – Association for Supply Chain Management
ASCM – Association for Supply Chain Management•Feb 9, 2026

Original Description

Founder and Executive Director of the @ReshoringinstituteOrg, Rosemary Coates, unpacks the real story behind today’s reshoring movement. Drawing from decades of industry experience, she explains why much of the manufacturing often described as “coming back” to the U.S. was never here to begin with — and why the real momentum is in nearshoring to Mexico and emerging friend‑shoring strategies.
Want more supply chain knowledge? Visit ASCM.org.
For more details on The Chain Podcast, visit ascm.org/podcast
#TheChainPodcast #supplychain #podcast #ascm #supplychainmanagement #riskmanagement #reshoring #nearshoring #friendshoring #tariffs #China #Mexico #Manufacturing
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