Interluxe Group Acquires adMixt to Blend Luxury Events with Performance Marketing

Deal Summary

Interluxe Group, a luxury marketing agency, announced the acquisition of adMixt, a performance marketing firm serving digitally-native brands. The terms were undisclosed, but the deal adds adMixt’s tech-enabled ad buying capabilities to Interluxe’s experiential and media services, aiming to offer luxury brands integrated event and performance marketing solutions.