On Increasing Focus in My Career

Key Takeaways

• Training yields highest revenue per hour
• Video courses demand disproportionate effort
• Consulting will stay limited, not expanded
• Public speaking becomes invitation‑only
• More time allocated for cycling pursuits

Summary

The author, a test‑automation consultant, announced a strategic shift to concentrate almost exclusively on his training business, scaling back video production, additional consulting gigs, and proactive speaking engagements. He plans to finish his current video course but will no longer create new ones, citing low ROI and high effort. The move aims to increase flexibility, boost earnings, and free up time for personal pursuits, notably long‑distance cycling. He invites organizations to hire him for in‑company test‑automation training.

Pulse Analysis

The test‑automation landscape has matured into a niche where deep, hands‑on training commands premium rates. Companies increasingly prefer in‑house workshops that accelerate team competence rather than generic online modules. By narrowing his service offering to high‑impact training, the consultant taps into this demand, positioning himself as a go‑to authority while leveraging the networking benefits that live sessions provide.

From a business‑strategy perspective, the decision reflects a classic Pareto optimization: concentrating on the 20% of activities that generate 80% of revenue and satisfaction. Video production, while scalable, involves extensive scripting, recording, and editing—tasks that dilute focus and offer modest returns compared to bespoke corporate workshops. Eliminating new video projects frees resources for curriculum development, client acquisition, and logistical coordination, directly enhancing profit margins.

Beyond financial incentives, the shift underscores a growing emphasis on sustainable work‑life integration among independent consultants. By streamlining his portfolio, the trainer creates predictable schedules that accommodate intensive personal pursuits such as long‑distance cycling. This balance not only improves personal well‑being but also serves as a differentiator when marketing services to organizations that value consultants with clear boundaries and renewed energy. The model illustrates how expertise, profitability, and personal passion can coexist when priorities are deliberately aligned.