AffiliateINSIDER - Latest News and Information
Affiliates are increasingly turning to paid traffic as organic search becomes volatile, but success hinges on a simple margin test: earnings per click must exceed cost per click. High‑ticket SaaS, finance, and insurance offers provide enough commission to absorb higher CPCs, while low‑margin retail offers rarely do. Common failures stem from rising bid competition, premature scaling on thin data, weak landing pages, and non‑compliant brand bidding. Program managers must also guard against ad fraud, which can erode up to a quarter of spend.
India’s IPL 2025 delivered over 1 billion viewers and 840 billion minutes watched, creating a massive, time‑compressed traffic surge. Peaks occur a week before the tournament, during the first two weeks, and again before playoffs, demanding rapid campaign scaling. Affiliates succeed by...
KonverJ’s recent thought‑leadership piece argued that affiliate marketing succeeds when treated as a partner ecosystem rather than a single channel. Reader demand for actionable guidance prompted the firm to convert the concept into a practical planning aid called the Audience...
Africa’s iGaming sector is projected to reach $4.14 billion by 2030, driven by a youthful, increasingly connected population and maturing regulatory frameworks in markets such as Nigeria and Kenya. Mobile connectivity is the primary growth engine, with more than 70% of...
A federal judge granted Amazon a preliminary injunction preventing Perplexity’s Comet browser agent from accessing Amazon’s systems, citing likely violations of the Computer Fraud and Abuse Act. The court distinguished user permission from platform authorization, ruling that even with a...
Despite headlines proclaiming the death of search, Google’s query volume grew more than 20% in 2024, handling billions of searches daily. While zero‑click rates now hover around 60% overall and up to 77% on mobile, the total number of clicks...
Affilka, an award‑winning iGaming affiliate management platform, has launched two major features: a Sub‑affiliate Module and Hierarchy‑Based Roles Management. The Sub‑affiliate Module gives operators granular visibility into multi‑level affiliate structures, offering detailed performance metrics and two configurable reward models. Hierarchy‑Based...
New Zealand's Online Casino Gambling Bill, expected to pass in 2026, will ban all affiliate marketing and paid influencer endorsements for online casinos. The legislation caps the market at 15 licensed operators, introduces a competitive auction, bans credit‑card and buy‑now‑pay‑later...
Levanta is urging e‑commerce brands to dissolve the long‑standing divide between affiliate and creator marketing by consolidating tools, data, and budgets onto a single platform. The company’s one‑click integration with Amazon, Shopify and Walmart replaces multi‑tool spreadsheets, while its AI‑driven...
INB.bio, founded by Rozhden Totskoinov, has built a full‑stack wellness ecosystem in over 15 emerging markets across Africa, MENA and Latin America. The company employs more than 400 staff and offers 50‑plus exclusive dietary supplements, handling production, native call‑centers, logistics...
Meta has launched a series of lawsuits in Brazil, China and Vietnam targeting coordinated "celebrity‑bait" fraud schemes that use deepfakes and cloaking to sell bogus products and investments. The actions focus on two Brazilian individuals, a Brazilian supplement firm, a...
Crypto and trading offers remain the most lucrative segment of the finance affiliate vertical, but strict policies on Google and Facebook force marketers to seek alternative traffic sources. Push notifications, pop‑traffic and Telegram ads have emerged as the primary channels,...
Affiliate marketers face a new attribution crisis as AI‑driven search engines like ChatGPT and Gemini deliver product recommendations without passing traditional click data. A recent webinar with Lee‑Ann Johnstone, Alex Springer and Leanna Klyne introduced Open Attribution, an open‑standard framework...
TikTok is rapidly becoming a genuine search engine, with more than two‑in‑five Americans and 64% of Gen Z using it to find product information. Adobe Express research shows 62% of users favor video tutorials, while 39% seek product reviews, indicating a...
Affina Partners has positioned itself as a premium‑focused affiliate program, leveraging immersive storytelling and high‑end animation to elevate brands like iGaming newcomer Millioner. The network operates on a semi‑closed registration model that favors quality traffic, offering affiliates personal managers and...
