Branch Blog - Latest News and Information
App growth teams often launch acquisition campaigns without knowing which funnel elements actually drive quality users. The article outlines six critical A/B tests—from routing paid traffic to mobile web smart banners versus direct app‑store links, to customizing app‑store pages and onboarding experiences. It emphasizes measuring cost per install, downstream revenue, and retention rather than vanity metrics. By systematically testing these levers, marketers can lower CPI, improve CAC and boost long‑term LTV.
Marketers are outgrowing Rebrandly’s focus on branded short URLs, seeking platforms that combine branding with deep analytics, automation, and cross‑channel integration. The guide highlights seven alternatives—Branch, Bitly, JotURL, RocketLink, ClickMeter, TinyURL, and Short.io—each catering to different needs from enterprise attribution...
AI‑powered subscription apps are generating 41% more revenue per user than non‑AI counterparts, yet they suffer markedly lower retention. RevenueCat’s State of Subscription Apps report shows AI apps retain only 21.1% of annual subscribers versus 30.7% for non‑AI apps, and...
A Fortune 100 retailer overhauled its mobile architecture, adopting a unified deep‑linking and QR‑code framework to accelerate app installs and transaction volumes. The new foundation integrated privacy‑first measurement tools, allowing the retailer to track cross‑channel performance without compromising user data....
Marketers must decide whether to route users to an app or a mobile website, balancing higher long‑term LTV of app users against immediate conversion friction. The article proposes a framework using LTV differentials and current web ARPDAU to determine when...
