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CNBC Make It

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Career, money, and founder stories; practical business lessons.

Stop Saying 'Let Me Know Your Thoughts'—To Get The Answers You Need, Do This Instead
VideoMay 21, 2026

Stop Saying 'Let Me Know Your Thoughts'—To Get The Answers You Need, Do This Instead

The video teaches professionals how to rewrite emails to executives so they get rapid replies. It argues that generic closings like “let me know your thoughts” waste the recipient’s time and reduce response rates. Key tactics include avoiding vague calls to...

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The Wealthy Buy $175,000 'Protection Dogs' From This 51-Year-Old's Business
VideoMay 20, 2026

The Wealthy Buy $175,000 'Protection Dogs' From This 51-Year-Old's Business

The video profiles a 51‑year‑old entrepreneur who sells $175,000 “protection dogs” to ultra‑wealthy clients, a niche luxury security service that has become his company’s flagship product. The business began in Kenya after the founder, pregnant and fearing for her safety in...

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How I Made Landline Phones Cool Again — and Brought in $789K Last Year Selling Them
VideoMay 16, 2026

How I Made Landline Phones Cool Again — and Brought in $789K Last Year Selling Them

Kat Gotsick, a 29‑year‑old entrepreneur, revived the landline market by selling Bluetooth‑enabled phones that generated roughly $789,000 in 2025. Her company blends classic rotary and wall‑mounted designs with modern connectivity, positioning the product as both a nostalgic accessory and a...

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How I Built A $2.8 Million/Year Ice Cream Company
VideoMay 13, 2026

How I Built A $2.8 Million/Year Ice Cream Company

Pooja Bavishi, a 42‑year‑old entrepreneur, built Malai into a $2.8‑$3 million‑a‑year ice‑cream brand by marrying traditional South Asian flavors with premium U.S. dessert culture. The company’s core offering—kulfi‑style pops, rose‑cinnamon, cardamom‑pistachio, and mango‑cream—targets adventurous consumers while maintaining high‑quality, sustainably sourced dairy...

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We Bought a $90K Fire Station and Turned It Into Our Dream Home
VideoMay 11, 2026

We Bought a $90K Fire Station and Turned It Into Our Dream Home

In 2016 Steven and Ashley bought an abandoned fire station for $90,000 and transformed it into a 6,200‑sq‑ft residence now appraised at roughly $400,000. The renovation retained the building’s industrial character—100‑inch ceiling, skylight—and added modern amenities such as a gourmet kitchen,...

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Couple Bought a 140-Year-Old Home for $550,000 and Spent $172,000 Renovating It
VideoMay 10, 2026

Couple Bought a 140-Year-Old Home for $550,000 and Spent $172,000 Renovating It

The video follows a couple who purchased a 140‑year‑old house in Atlantic Highlands, New Jersey for $550,000, detailing their renovation journey and financing structure. They put down $82,500 (15% of the price) and locked in a 30‑year fixed mortgage at 7.125%,...

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I Brought in $789K Last Year Selling Landline Phones
VideoMay 9, 2026

I Brought in $789K Last Year Selling Landline Phones

Kat Gatsy, a 29‑year‑old Stanford graduate, launched a Bluetooth‑compatible landline phone that earned about $789,000 in 2025. She spotted a gap between the desire for analog nostalgia and the high cost of traditional landlines, creating a device that plugs into a...

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People Pay Me $1,000 To Negotiate Their Car Deals—How I Built A $2.3 Million Fully Remote Business
VideoMay 6, 2026

People Pay Me $1,000 To Negotiate Their Car Deals—How I Built A $2.3 Million Fully Remote Business

Delivrd, founded by 33‑year‑old Tomi Mikula in Charlotte, North Carolina, offers a fully remote service that negotiates new‑car purchases on behalf of consumers. In 2025 the company generated roughly $2.3 million in revenue, positioning itself as a direct alternative to traditional...

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My Company Trains $175,000 Protection Dogs
VideoMay 5, 2026

My Company Trains $175,000 Protection Dogs

The video introduces a niche firm that sells and trains protection dogs priced at $175,000 each, positioning them as personal security assets for affluent families. The program spans a two‑year curriculum that teaches roughly 20 commands, emphasizing stability, obedience, and socialization....

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My Financial Coaching Business Brings in Around $60,000 a Year
VideoMay 4, 2026

My Financial Coaching Business Brings in Around $60,000 a Year

The video spotlights a niche financial‑coaching business that generates about $60,000 a year while the founder works 40‑50 hours weekly from a portable office. He structures his day around client emails, Instagram Live sessions, podcasts, and one‑on‑one coaching, targeting LGBTQ,...

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We Started Upcycling Furniture in 2020 — We've Now Made over $1M Flipping Entire Homes
VideoMay 2, 2026

We Started Upcycling Furniture in 2020 — We've Now Made over $1M Flipping Entire Homes

The video chronicles a couple who began upcycling furniture in 2020 and have since turned full‑home renovations into a million‑dollar business, highlighting their latest project’s design choices. They tackled a bedroom flooded with windows by installing a custom wavy headboard and...

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We Bought a 140-Year-Old House in New Jersey for $550,000
VideoMay 1, 2026

We Bought a 140-Year-Old House in New Jersey for $550,000

Amanda and Vinny Drees purchased a 140‑year‑old Victorian home in Atlantic Highlands, New Jersey, for $550,000 and embarked on an extensive renovation. The property, located just two blocks from the waterfront and within walking distance of the ferry, offered an...

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We Started A Burrito Spot In A Home Depot Parking Lot – It Brings In $2.3 Million/Year
VideoApr 28, 2026

We Started A Burrito Spot In A Home Depot Parking Lot – It Brings In $2.3 Million/Year

The video follows Lydia Holmes and John Clark, who launched LJ's Lil' Café, a burrito stand in a Home Depot parking lot in Orange County, California. They leveraged the high foot traffic and low overhead of a shed to create...

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51-Year-Old Sells Protection Dogs for $175,000 Each on Montana Ranch
VideoApr 27, 2026

51-Year-Old Sells Protection Dogs for $175,000 Each on Montana Ranch

A 51‑year‑old entrepreneur runs a remote Montana ranch where elite protection dogs are bred, trained, and sold for $175,000 each. The operation focuses on intensive early‑life socialization, exposing puppies to a wide range of people, sounds, and environments to cover...

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