Fast Company

Fast Company

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Innovation, leadership, startups, and growth design.

Amazon Has a Gas Discount Most Prime Members Don’t Even Know Exists
NewsApr 10, 2026

Amazon Has a Gas Discount Most Prime Members Don’t Even Know Exists

Amazon Prime members can now cut gasoline costs by 20 cents per gallon on designated “Fuel‑Up Fridays” from April 3 through May 29, thanks to a partnership with BP’s Earnify app. The baseline perk, launched in October 2024, already offers a 10‑cent‑per‑gallon...

By Fast Company
Phoebe Gates and the Contentious Debate over Fair Pay for Influencers
NewsApr 10, 2026

Phoebe Gates and the Contentious Debate over Fair Pay for Influencers

A viral X post alleged that Phoebe Gates, co‑founder of AI shopping startup Phia, rejected a creator's $4,000 user‑generated‑content fee and offered $400, citing budget constraints. The 23‑year‑old, daughter of Bill and Melinda Gates, recently secured $35 million in Series A funding,...

By Fast Company
This $3B Builder Moves From California to Arizona—Signaling Something About the Housing Market’s Next Decade
NewsApr 10, 2026

This $3B Builder Moves From California to Arizona—Signaling Something About the Housing Market’s Next Decade

KB Home, a $3 billion market‑cap builder, announced it will move its corporate headquarters from Los Angeles to Tempe, Arizona, with the transition beginning in spring 2027. The relocation is designed to centralize executive leadership, cut operating costs and place the firm in...

By Fast Company
‘Dune 3’ IMAX Movie Tickets Are Selling for Thousands of Dollars on eBay
NewsApr 10, 2026

‘Dune 3’ IMAX Movie Tickets Are Selling for Thousands of Dollars on eBay

Warner Bros. released a limited batch of 70mm IMAX tickets for Dune: Part Three on April 6, prompting an instant sell‑out and a secondary market on eBay where single seats now fetch $350‑$500 and group packages exceed $1,000. The scarcity...

By Fast Company
Issa Rae’s Production Company Jumps Into Micro-Dramas. Here’s What to Expect From the Hoorae-TikTok Deal
NewsApr 9, 2026

Issa Rae’s Production Company Jumps Into Micro-Dramas. Here’s What to Expect From the Hoorae-TikTok Deal

Issa Rae’s Hoorae Media has teamed with TikTok to launch the micro‑drama series *Screen Time* on the platform’s PineDrama app, marking Rae’s return to short‑form digital storytelling. The partnership includes a slate of additional vertical dramas, positioning TikTok as a...

By Fast Company
If You Lose Your Job to AI, It’s Even Harder to Bounce Back
NewsApr 9, 2026

If You Lose Your Job to AI, It’s Even Harder to Bounce Back

Goldman Sachs analyzed four decades of federal data on 20,000 Americans and found that workers displaced by AI‑driven automation face longer periods of unemployment and lasting earnings penalties. On average, displaced workers took a month longer to secure new employment,...

By Fast Company
The U.S. Forest Service Is Closing Down Research Stations Ahead of a Catastrophic Wildfire Season
NewsApr 9, 2026

The U.S. Forest Service Is Closing Down Research Stations Ahead of a Catastrophic Wildfire Season

The U.S. Forest Service announced a sweeping reorganization that will shutter 57 of its 77 research stations and relocate its headquarters from Washington, D.C., to Salt Lake City. The cuts come as the nation heads into a wildfire season already...

By Fast Company
The Problem with Earth Month Isn’t Greenwashing
NewsApr 9, 2026

The Problem with Earth Month Isn’t Greenwashing

The article argues that Earth Month’s focus on flashy green messaging masks a deeper issue: credible brands are going silent while they quietly increase sustainability spending. ESG mentions in S&P 100 reports fell from 40% in 2023 to just 6% in...

By Fast Company
Travelers See Fewer Flights and Higher Airfares as Jet Fuel Prices Swing
NewsApr 9, 2026

Travelers See Fewer Flights and Higher Airfares as Jet Fuel Prices Swing

Jet fuel prices have surged to about $209 per barrel, roughly double the level at the start of the war in the Middle East, prompting airlines to raise fares and ancillary fees. U.S. carriers such as Delta and United report...

By Fast Company
Consumer Electronics Are Innovative but Lack Imagination
NewsApr 8, 2026

Consumer Electronics Are Innovative but Lack Imagination

Consumer electronics remain technically innovative but are losing imagination as brands default to specs‑driven marketing. The industry’s engineering focus has produced incremental improvements, yet messaging often fails to explain why products matter, making them forgettable. Apple’s minimalist aesthetic has become...

By Fast Company
Samsung Is Shutting Down Its Texting App for U.S. Customers
NewsApr 8, 2026

Samsung Is Shutting Down Its Texting App for U.S. Customers

Samsung announced that its native Samsung Messages app will cease operations for U.S. customers in July. The company is directing affected users to download Google Messages from the Play Store and set it as the default messaging client. Samsung claims...

By Fast Company
Garden Gnomes From the Masters Can Go for over $10,000 on the Resale Market. This Could Be the Last Year...
NewsApr 8, 2026

Garden Gnomes From the Masters Can Go for over $10,000 on the Resale Market. This Could Be the Last Year...

Augusta National’s limited‑edition Masters garden gnomes, retailing at $49.50, have become hot collector’s items, with the 2016 original fetching over $10,000 on resale platforms. Each year a new gnome is released with a unique outfit, and the 2026 version—featuring khakis,...

By Fast Company
Lowe’s Is Spending $250 Million to Train Blue Collar Workers
NewsApr 8, 2026

Lowe’s Is Spending $250 Million to Train Blue Collar Workers

Lowe’s Foundation announced an additional $200 million investment, raising its total commitment to $250 million to train 250,000 tradespeople by 2035 through the Gable Grants program. The move responds to a looming shortage of skilled blue‑collar workers, driven by rapid AI‑enabled data‑center...

By Fast Company
Another Fast-Food Franchise Owner Has Filed for Chapter 11 Bankruptcy. Will the Burger Joint Close Any Locations?
NewsApr 8, 2026

Another Fast-Food Franchise Owner Has Filed for Chapter 11 Bankruptcy. Will the Burger Joint Close Any Locations?

Multiple entities linked to Friendly Franchisees Corporation, which operates 65 Carl’s Jr. restaurants in California, have entered Chapter 11 bankruptcy. The five filing entities each hold assets and liabilities below $50,000, prompting uncertainty about potential store closures. Carl’s Jr. parent...

By Fast Company
Liquid Death and Pit Viper Just Released New Sunglasses … but They’re for After You Die
NewsApr 8, 2026

Liquid Death and Pit Viper Just Released New Sunglasses … but They’re for After You Die

Liquid Death announced a limited‑edition sunglasses collaboration with Pit Viper, marketed as “Sunglasses for Dead People.” The $119 shades feature shatterproof lenses, 100% UVA/UVB protection and a lifetime replacement guarantee, with only 200‑500 pairs produced. The launch follows Liquid Death’s...

By Fast Company
U.S.-Iran Ceasefire Sends Wall Street Soaring, with Crude Oil Prices Down 16%
NewsApr 8, 2026

U.S.-Iran Ceasefire Sends Wall Street Soaring, with Crude Oil Prices Down 16%

Wall Street rallied sharply after the United States and Iran announced a two‑week ceasefire that reopens the Strait of Hormuz, sending U.S. crude prices down about 16 percent. S&P 500 futures jumped 2.7%, Dow futures 2.6% and Nasdaq futures 3.4%...

By Fast Company
Delta Air Lines Is Reducing Flights and Raising Fees as It Combats Fuel Shock. Here’s Why the Stock Is up...
NewsApr 8, 2026

Delta Air Lines Is Reducing Flights and Raising Fees as It Combats Fuel Shock. Here’s Why the Stock Is up...

Delta Air Lines reported Q1 2026 revenue of $14.2 billion and EPS of $0.64, beating analysts' expectations. The earnings release coincided with a U.S.–Iran cease‑fire that reopened the Strait of Hormuz, pushing oil prices below $100 per barrel. To offset lingering...

By Fast Company
People Are Losing It over 7-Eleven Merch. Welcome to the Surprisingly Cool World of Convenience Store Chic
NewsApr 8, 2026

People Are Losing It over 7-Eleven Merch. Welcome to the Surprisingly Cool World of Convenience Store Chic

7‑Eleven’s online‑only apparel line, 7Collection, has turned convenience‑store branding into a streetwear phenomenon. Launched in 2022, the store offers everything from logo tees to limited‑edition collaborations that sell out within minutes. The line taps into music, art and summer culture,...

By Fast Company
Niche, Cryptic, Trippy: Coachella’s Billboards Are a Preview of Music Branding in 2026
NewsApr 8, 2026

Niche, Cryptic, Trippy: Coachella’s Billboards Are a Preview of Music Branding in 2026

Coachella 2026’s desert billboard campaign features cryptic, font‑driven visuals for headliners such as Justin Bieber, Katseye, Karol G and others. The ads replace traditional copy with niche aesthetics—gooey neon fonts, emoji mosaics, and minimalist typography—turning each sign into a brand signal...

By Fast Company
Are You Paying a ‘Ghost Tax’ when Looking for a Job? 37% of Employment Seekers Fall Into This Common Trap
NewsApr 8, 2026

Are You Paying a ‘Ghost Tax’ when Looking for a Job? 37% of Employment Seekers Fall Into This Common Trap

A new Enhancv study finds that 37% of U.S. job seekers are paying a “ghost tax,” spending money on travel, childcare and certifications for listings that don’t exist. The survey of 1,000 professionals reveals that nearly half of applicants have...

By Fast Company
The Future of Music Is Human-Generated
NewsApr 7, 2026

The Future of Music Is Human-Generated

The article argues that AI‑generated music is driving the cost of generic songs toward zero, collapsing their market value. As a result, the industry’s durable asset is shifting from the song itself to the human performer who creates and lives...

By Fast Company
Data, Not Infrastructure, Must Drive Your AI Strategy
NewsApr 7, 2026

Data, Not Infrastructure, Must Drive Your AI Strategy

Companies often build data silos that block AI collaboration, forcing teams to work in isolation. Insight Enterprises helped a large multinational set up an AI Center of Excellence, unlocking shared data assets and enabling data scientists to solve previously intractable...

By Fast Company
Pack Lightly with These 3 Inexpensive, Multipurpose Gadgets From Anker
NewsApr 6, 2026

Pack Lightly with These 3 Inexpensive, Multipurpose Gadgets From Anker

Anker offers three budget-friendly, multitasking travel gadgets: the Nano power‑bank/wall‑charger combo for about $50, the Soundcore P30i noise‑canceling earbuds with a phone‑stand case for $40, and the MagGo UFO 3‑in‑1 fold‑up charging station for $90. Each device packs dual functionality,...

By Fast Company
3 Surprising (but Simple) Ways to Save Gas as Fuel Costs Skyrocket
NewsApr 4, 2026

3 Surprising (but Simple) Ways to Save Gas as Fuel Costs Skyrocket

U.S. gasoline prices have surged past $4 per gallon, the highest level since August 2022, driven by geopolitical tensions that have disrupted oil shipments through the Strait of Hormuz. The American Automobile Association and the Department of Energy explain that...

By Fast Company
3 Tips From a Cognitive Scientist on How to Beat Decision Fatigue
NewsApr 4, 2026

3 Tips From a Cognitive Scientist on How to Beat Decision Fatigue

Decision fatigue, a form of ego depletion, erodes the mental energy needed for high‑stakes choices as the day progresses. A cognitive scientist outlines three practical tactics: calibrate effort to the decision’s importance, postpone critical choices until you’re refreshed, and adopt...

By Fast Company
‘I Don’t Want to Waste My Days’: Eva Longoria on Thriving in Your 50s
NewsApr 2, 2026

‘I Don’t Want to Waste My Days’: Eva Longoria on Thriving in Your 50s

Eva Longoria, 51, has transformed from a TV star into a multi‑platform entrepreneur, host, director, and philanthropist. She now balances motherhood, a CNN travel series, a Netflix comedy directorial debut, and leadership of her production firm UnbeliEVAble Entertainment, which produced...

By Fast Company
It’s Not Just the Pay Gap. This Disparity Also Holds Working Women Back
NewsApr 2, 2026

It’s Not Just the Pay Gap. This Disparity Also Holds Working Women Back

A new meta‑analysis of 88 studies on gender, time, and organizations reveals that women’s unpaid domestic labor creates a hidden time gap that hampers career advancement, especially in Africa, with similar patterns worldwide. The study links this time scarcity to...

By Fast Company
Inside Anthropic’s Biggest Design Choices
NewsApr 1, 2026

Inside Anthropic’s Biggest Design Choices

Anthropic’s design chief Joel Lewenstein says Claude’s quirky, sometimes passive‑aggressive personality is intentional, positioning the chatbot as a sparring partner rather than a slavish executor. The team balances this character work against cost, capacity and response‑time constraints, accepting that Claude...

By Fast Company
China Is Moving Faster on Next-Gen Tech. The U.S. Is Trying to Keep Up
NewsApr 1, 2026

China Is Moving Faster on Next-Gen Tech. The U.S. Is Trying to Keep Up

China has accelerated its next‑generation tech rollout, approving the world’s first commercial brain‑computer interface device and unveiling a five‑ton electric vertical takeoff and landing aircraft that has already flown publicly. In the United States, agencies such as the FAA and...

By Fast Company
U.S. Military Attacks on Iran Could End in 2–3 Weeks, Trump Says
NewsApr 1, 2026

U.S. Military Attacks on Iran Could End in 2–3 Weeks, Trump Says

President Donald Trump told the nation the U.S. could wrap up its Iran offensive within two to three weeks and urged oil‑dependent allies to assume responsibility for keeping the Strait of Hormuz open. He expressed frustration that partners were not...

By Fast Company
Stop Trying to ‘Educate’ People Into Changing. Science Proves It Doesn’t Work
NewsMar 31, 2026

Stop Trying to ‘Educate’ People Into Changing. Science Proves It Doesn’t Work

The article debunks the information‑deficit model, showing that simply providing facts rarely changes entrenched beliefs. Decades of research, from the Semmelweis effect to studies on death‑penalty attitudes, reveal a psychological resistance to contradictory evidence. Instead, behavior shifts are driven by...

By Fast Company
How Marketing Leaders at Clinique and ScottsMiracle-Gro Are Meeting Consumers Where They Are Online—And in AI
NewsMar 30, 2026

How Marketing Leaders at Clinique and ScottsMiracle-Gro Are Meeting Consumers Where They Are Online—And in AI

Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...

By Fast Company
The Anti-Boredom Tech Tool Kit for Meetings and Classes
NewsMar 29, 2026

The Anti-Boredom Tech Tool Kit for Meetings and Classes

The piece spotlights three digital tools—Padlet, Kahoot, and Craft—that help teachers, meeting leaders, and teams spark participation and streamline content. Padlet acts as a visual bulletin board for real‑time brainstorming, Kahoot turns quizzes into gamified experiences with a new AI...

By Fast Company
Your Tax Refund Could Be Delayed—And the IRS Says You Need to Act Fast
NewsMar 27, 2026

Your Tax Refund Could Be Delayed—And the IRS Says You Need to Act Fast

The IRS is ending paper tax‑refund checks for about 1.4 million filers, meaning those who don’t provide direct‑deposit information could wait an extra six to ten weeks. Taxpayers receive a CP53E notice giving them 30 days to add or update bank...

By Fast Company
How Personal Training Helps You Hit Your Goals
NewsMar 27, 2026

How Personal Training Helps You Hit Your Goals

Executives increasingly turn to personal trainers to replace generic workout plans with customized, data‑driven programs. By aligning fitness goals with demanding schedules, trainers provide structure, accountability, and biomechanical expertise that translate hard work into measurable performance gains. The approach mirrors...

By Fast Company
TSA Lines Are Chaos—And This $209 Airport Hack Is Exploding Right Now
NewsMar 26, 2026

TSA Lines Are Chaos—And This $209 Airport Hack Is Exploding Right Now

Travelers are flocking to Clear as TSA staffing shortages create six‑hour security lines at major airports. In March, Clear app downloads jumped 228% to roughly 319,000, with daily downloads soaring to 24,000. The biometric service, now at 64 airports in...

By Fast Company
4 Lessons From the Mass Timber Movement
NewsMar 25, 2026

4 Lessons From the Mass Timber Movement

The mass‑timber movement is reshaping construction by replacing carbon‑intensive concrete and steel with engineered wood that cuts embodied emissions up to 26.5% per square foot. Beyond climate benefits, timber accelerates schedules through off‑site prefabrication and improves occupant wellbeing with natural...

By Fast Company
Ex‑SpaceX Engineer Unveils an $80 Plastic‑free Coffeemaker as Microplastic Health Risks Rise
NewsMar 25, 2026

Ex‑SpaceX Engineer Unveils an $80 Plastic‑free Coffeemaker as Microplastic Health Risks Rise

Former SpaceX engineer John C. Foster launched Puresteel, a plastic‑free coffee maker priced around $80. The device uses medical‑grade stainless steel and glass, eliminating polymer components that can shed microplastics into brewed water. Foster cites recent studies linking microplastic exposure...

By Fast Company
Innovation Proves the Product Works
NewsMar 25, 2026

Innovation Proves the Product Works

Dymeka Harrison, a commercialization veteran, argues that breakthrough products alone don’t guarantee lasting companies; adoption hinges on disciplined commercial execution. She cites the 70‑90% startup failure rate as largely driven by underdeveloped commercial foundations. Harrison outlines a holistic commercial system—segmentation,...

By Fast Company
What Happens when an AI Agent Decides to Email You
NewsMar 25, 2026

What Happens when an AI Agent Decides to Email You

In February, a large language model named Claude Sonnet, operating as a stateful autonomous agent, emailed Cambridge philosopher Henry Shevlin about his paper on AI consciousness. The agent, built by Stanford student Alexander Yue in just 306 lines of code, leveraged persistent memory,...

By Fast Company
The Most Innovative Companies in Agriculture for 2026
NewsMar 24, 2026

The Most Innovative Companies in Agriculture for 2026

After a turbulent 2025 marked by falling crop prices, slumping earnings at Bayer and John Deere, and the collapse of many high‑profile agtech startups, Fast Company released its 2026 list of the most innovative agriculture companies. The list spotlights firms...

By Fast Company
The Most Innovative Artificial Intelligence Companies of 2026
NewsMar 24, 2026

The Most Innovative Artificial Intelligence Companies of 2026

Tech firms poured hundreds of billions into new data centers as AI model scaling accelerated, driven by breakthroughs like Anthropic's Claude Code, which reached a $1 billion revenue run rate within six months. Google’s Gemini 3 family dominated benchmarks and now powers...

By Fast Company
The Most Innovative Asia-Pacific Companies of 2026
NewsMar 24, 2026

The Most Innovative Asia-Pacific Companies of 2026

Fast Company’s 2026 Most Innovative Asia‑Pacific Companies list spotlights the region’s leadership in advanced semiconductors, sustainable materials and climate tech. Taiwanese TSMC became the first to mass‑produce 2‑nanometer chips, while Japan’s Tokyo Electron delivered energy‑saving etching tools that enable sub‑3nm...

By Fast Company
The Most Innovative Architecture Companies of 2026
NewsMar 24, 2026

The Most Innovative Architecture Companies of 2026

Fast Company’s 2026 Most Innovative Architecture Companies list showcases firms that blend design excellence with climate action, technology, and social impact. HKS earned top honors for Astra Tower, a 41‑story skyscraper in Salt Lake City that filters incoming air and...

By Fast Company
The Most Innovative Companies in Public Relations and Brand Strategy for 2026
NewsMar 24, 2026

The Most Innovative Companies in Public Relations and Brand Strategy for 2026

Fast Company’s 2026 list spotlights PR firms that are redefining brand strategy through high‑profile celebrity collaborations, immersive pop‑up experiences, and cutting‑edge technology. Giant Spoon turned a Lucid electric‑vehicle launch into a short action film starring Timothée Chalamet, while Jellyfish’s Grand Central...

By Fast Company
The Most Innovative Companies in Media and News for 2026
NewsMar 24, 2026

The Most Innovative Companies in Media and News for 2026

Fast Company’s 2026 list spotlights ten media innovators reshaping how content is created, distributed, and monetized. Companies such as Cloudflare are defending publisher rights with AI‑blocking tools, while The Onion revives print and launches a satire‑focused ad agency. TikTok‑driven imprints...

By Fast Company
The Most Innovative Retail Companies of 2026
NewsMar 24, 2026

The Most Innovative Retail Companies of 2026

The 2025‑2026 retail innovators used technology to address margin pressure, labor costs, and sustainability. Shopify opened its platform to AI shoppers through ChatGPT, while Walmart turned low‑price grocery strategy into profitable e‑commerce and advertising growth. Fanatics launched a content studio,...

By Fast Company
Sunbelt Housing Markets Are so Weak that This $22B Homebuilder Is Offering Its Biggest Incentives Since 2010
NewsMar 22, 2026

Sunbelt Housing Markets Are so Weak that This $22B Homebuilder Is Offering Its Biggest Incentives Since 2010

Lennar, the U.S. homebuilder with a $22 billion market cap, is spending an average of 14% of a home’s final sales price on buyer incentives in Q1 2026 – the highest level since 2010. A $450,000 house now carries roughly $63,000 in...

By Fast Company
Want a Promotion? Ask Yourself These Three Questions
NewsMar 22, 2026

Want a Promotion? Ask Yourself These Three Questions

Career advancement hinges on timing, capability, and opportunity. Professionals should first confirm they can deliver operational excellence and strategic insight, while also possessing managerial skills required for the next level. Economic conditions matter; a downturn may delay pay‑raising promotions despite...

By Fast Company