Forbes SportsMoney

Forbes SportsMoney

Publication
0 followers

Team/athlete valuations, ownership, sponsorships and sports finance

Broadcast Visibility As The New Currency For Athlete NIL Valuation
NewsApr 24, 2026

Broadcast Visibility As The New Currency For Athlete NIL Valuation

The 2026 NCAA Women’s Gymnastics Championship set an ESPN record with an average 1.1 million viewers and a 1.7 million‑viewer peak. Minnesota’s Golden Gophers saw just 58% of their routines broadcast, dropping to 17% in the final rotation, while top contenders received...

By Forbes SportsMoney
Ric Flair Drops Bold Take: Tony Khan Buying WWE 'Wouldn't Surprise' Him
NewsApr 23, 2026

Ric Flair Drops Bold Take: Tony Khan Buying WWE 'Wouldn't Surprise' Him

Ric Flair told the Ariel Helwani Show he wouldn’t be surprised if AEW owner Tony Khan bought WWE, noting Khan’s $14.9 billion net worth dwarfs WWE’s roughly $9 billion valuation. Flair praised Khan’s talent‑first approach, contrasting it with WWE’s recent decision to block...

By Forbes SportsMoney
Acura Sponsors Car At Indy 500, But Pauses IMSA Effort After 2026
NewsApr 22, 2026

Acura Sponsors Car At Indy 500, But Pauses IMSA Effort After 2026

Acura is expanding its motorsport marketing by sponsoring Marcus Armstrong's No. 66 Honda at the 2026 Indianapolis 500, marking the brand's first Indy 500 appearance. The move follows a successful livery debut at the Long Beach Grand Prix, where Felix Rosenqvist secured pole...

By Forbes SportsMoney
Amid Golf Boom, PE Firm KSL Is Set To Buy A Top Course Operator For $2.6 Billion
NewsApr 22, 2026

Amid Golf Boom, PE Firm KSL Is Set To Buy A Top Course Operator For $2.6 Billion

Private‑equity firm KSL Capital Partners agreed to acquire Invited Clubs, the largest private‑golf operator in North America, for $2.6 billion. The transaction, expected to close within 60 days, will merge Invited’s 125 clubs with KSL’s Heritage Golf Group, which already runs...

By Forbes SportsMoney
IndyCar Ratings Surge For Acura Grand Prix Of Long Beach On FOX
NewsApr 22, 2026

IndyCar Ratings Surge For Acura Grand Prix Of Long Beach On FOX

IndyCar’s broadcast on FOX saw a dramatic ratings surge during the Acura Grand Prix of Long Beach on April 19, 2026. The race attracted 1.269 million viewers, a 130% increase over the 2025 telecast, and peaked at 1.527 million. Overall, FOX’s IndyCar...

By Forbes SportsMoney
Toronto Hotel Unveils Room With Unique View Of Blue Jays Games
NewsApr 19, 2026

Toronto Hotel Unveils Room With Unique View Of Blue Jays Games

The Toronto Marriott City Centre, the only hotel inside a major‑league ballpark, has opened the Rawlings Room—a two‑level, baseball‑themed suite with floor‑to‑ceiling views of Rogers Centre. Guests can stay for $965 USD per night, with premium dates like Opening Day reaching...

By Forbes SportsMoney
How And Why $150 NJ Transit World Cup Train Tickets Became Reality
NewsApr 18, 2026

How And Why $150 NJ Transit World Cup Train Tickets Became Reality

New Jersey Transit announced a $150 round‑trip fare for World Cup fans traveling from New York Penn Station to MetLife Stadium, reflecting a $48 million cost estimate for moving roughly 40,000 riders per match. The price stems from a funding standoff:...

By Forbes SportsMoney
Eddie Hearn Accepts Dana White's $30 Million Challenge
NewsApr 15, 2026

Eddie Hearn Accepts Dana White's $30 Million Challenge

Boxing promoter Eddie Hearn announced on the Ariel Helwani show that he will take Dana White’s $30 million per‑fighter challenge, turning the UFC boss’s earlier taunts into a formal bout proposal. The offer pits Hearn, a 6’5” former sparring partner, against...

By Forbes SportsMoney
PXG Partners With PGA Tour Superstore For Custom-Fit Clubs At Retail
NewsApr 14, 2026

PXG Partners With PGA Tour Superstore For Custom-Fit Clubs At Retail

PXG, the high‑performance golf club maker, has partnered with PGA Tour Superstore to sell its custom‑fit clubs, bags, balls and apparel in retail locations. The rollout begins today at select stores and is slated to reach all 75 PGA Tour...

By Forbes SportsMoney
How To Attend The Masters In 2027: Lottery Dates, Odds And Costs
NewsApr 14, 2026

How To Attend The Masters In 2027: Lottery Dates, Odds And Costs

The Masters ticket lottery opens June 1 and closes June 20, with only about 1% of applicants selected. Official general‑admission tickets cost between $100 and $160, making the event relatively affordable for those who win. A secondary market has emerged, where weekend...

By Forbes SportsMoney
Inter Miami CF Kicks Off New Era For South Florida Soccer In Nu Stadium
NewsApr 13, 2026

Inter Miami CF Kicks Off New Era For South Florida Soccer In Nu Stadium

Inter Miami CF opened Nu Stadium at Miami Freedom Park, a $1 billion mixed‑use complex, just before the 2026 MLS season. The 26,700‑seat venue adds a hotel, retail, office and residential components, creating a year‑round destination. Fans praise the dramatically shorter drive...

By Forbes SportsMoney
IndyCar’s Chip Ganassi Racing Goes Green With Green Sports Alliance
NewsApr 13, 2026

IndyCar’s Chip Ganassi Racing Goes Green With Green Sports Alliance

Chip Ganassi Racing announced its membership in the Green Sports Alliance (GSA) as part of Earth Month initiatives. The partnership gives the IndyCar team access to a network of sports organizations focused on sustainability, expanding its existing Green Operations &...

By Forbes SportsMoney
When Is The 2026 WNBA Draft? Full Breakdown Of The Event, Best Players
NewsApr 11, 2026

When Is The 2026 WNBA Draft? Full Breakdown Of The Event, Best Players

The WNBA will hold its 2026 Draft on Monday, April 13 at The Shed in New York City, broadcast live on ESPN at 7 p.m. ET. The Dallas Wings secured the first overall pick, followed by the Minnesota Lynx, Seattle Storm,...

By Forbes SportsMoney
Packers Trade Inconsistent Dontayvion Wicks To The Eagles
NewsApr 10, 2026

Packers Trade Inconsistent Dontayvion Wicks To The Eagles

The Green Bay Packers traded wide receiver Dontayvion Wicks to the Philadelphia Eagles for a 2026 fifth‑round pick and a 2027 sixth‑round pick. The Eagles immediately signed Wicks to a one‑year, $12.5 million extension. Wicks finished the 2024 season with 30...

By Forbes SportsMoney
Inside 30 Years Of Progress At The Wendy Hilliard Gymnastics Foundation
NewsApr 10, 2026

Inside 30 Years Of Progress At The Wendy Hilliard Gymnastics Foundation

Wendy Hilliard founded the Wendy Hilliard Gymnastics Foundation in Harlem in 1996 to give inner‑city youth access to elite gymnastics training. Over three decades the nonprofit has reached nearly 30,000 children, expanding to Detroit and partnering with the Harlem Children’s...

By Forbes SportsMoney
8 MLB Teams Release Bold, New Nike City Connect Uniforms
NewsApr 9, 2026

8 MLB Teams Release Bold, New Nike City Connect Uniforms

Nike and its licensing partner Fanatics rolled out the 2026 City Connect uniform line for eight Major League Baseball clubs—Atlanta, Baltimore, Cincinnati, Kansas City, Milwaukee, Pittsburgh, San Diego, and Texas. Each jersey incorporates local landmarks, cultural motifs and historic color...

By Forbes SportsMoney
The Cast Of Characters May Change, But The Brewers Just Keep Winning
NewsApr 8, 2026

The Cast Of Characters May Change, But The Brewers Just Keep Winning

The Milwaukee Brewers continue to dominate MLB standings by trading away star players like Josh Hader, Corbin Burnes and Freddy Peralta before they reach free agency, receiving promising prospects in return. Their front office secures homegrown talent early, exemplified by...

By Forbes SportsMoney
Brewers Sign Not-Yet-A-Rookie Cooper Pratt To A $50 Million Extension
NewsApr 8, 2026

Brewers Sign Not-Yet-A-Rookie Cooper Pratt To A $50 Million Extension

The Milwaukee Brewers have signed 21‑year‑old shortstop prospect Cooper Pratt to an eight‑year, $50 million extension before he makes his MLB debut. Represented by Scott Boras, Pratt chose long‑term security over testing free agency. Known for elite defense, he posted a...

By Forbes SportsMoney
What A Trip To The Masters Really Costs: $125 Tickets To $100,000 Trips
NewsApr 6, 2026

What A Trip To The Masters Really Costs: $125 Tickets To $100,000 Trips

The Masters Tournament’s ticket lottery draws over 2 million applicants, with odds roughly 1 in 200. 2026 ticket prices start at $125 for practice rounds and rise to $160 for tournament days, a $20 increase from the prior year. While resale...

By Forbes SportsMoney
Seattle Mariners Sign Shortstop Colt Emerson To $95 Million Contract
NewsApr 6, 2026

Seattle Mariners Sign Shortstop Colt Emerson To $95 Million Contract

The Seattle Mariners have locked up top prospect Colt Emerson on an eight‑year, $95 million contract, the largest deal ever for a player without MLB service time. The agreement includes a $25 million club option for 2034, escalators for awards and a...

By Forbes SportsMoney
Alabama Makes Nate Oates One Of 5 Highest-Paid Coaches In College Basketball
NewsApr 6, 2026

Alabama Makes Nate Oates One Of 5 Highest-Paid Coaches In College Basketball

Alabama announced a contract extension for head coach Nate Oats through the 2031‑32 season, elevating his compensation to over $6 million annually and placing him among the five highest‑paid men’s basketball coaches. The deal follows Oats guiding the Crimson Tide to...

By Forbes SportsMoney