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Sports business: media rights, streaming and sponsorships

Shedeur Sanders Banked Record $17.7M in NFLPA Group Licensing Income
NewsMay 30, 2026

Shedeur Sanders Banked Record $17.7M in NFLPA Group Licensing Income

Cleveland Browns quarterback Shedeur Sanders, a fifth‑round pick, generated a record $17.7 million in NFLPA group licensing income, eclipsing Tom Brady’s previous high of $9.5 million. The NFLPA’s overall group licensing revenue surged 47% to $297 million, driven by a booming collectibles market...

By Front Office Sports
Tristan Thompson Sues After Crypto Company Ends His Deal Early
NewsMay 29, 2026

Tristan Thompson Sues After Crypto Company Ends His Deal Early

Former NBA star Tristan Thompson has filed a three‑count lawsuit in Delaware against UK‑based World Mobile Group, alleging the crypto firm fabricated a pretext to terminate a $2 million token endorsement agreement. Thompson was to receive up to $1 million worth of...

By Front Office Sports
With Long Road Ahead, Changes Are Certain in MLB Labor Talks
NewsMay 29, 2026

With Long Road Ahead, Changes Are Certain in MLB Labor Talks

MLB’s collective bargaining showdown opened with starkly opposed proposals: the players’ union seeks a soft payroll floor, higher minimum salaries, expanded free agency and a revamped revenue‑sharing model, while owners demand a hard salary cap and floor capped at $245.3 million...

By Front Office Sports
New WNBA CBA Will Pay $14M to Retired Players
NewsMay 29, 2026

New WNBA CBA Will Pay $14M to Retired Players

The WNBA and players’ union finalized a new collective bargaining agreement that includes a Veteran Recognition Payment for retirees, allocating more than $14 million to roughly 280 former players. Payments range from $30,000 to $100,000 based on years of service, with...

By Front Office Sports
Why WWE Is Airing One of Its Most Anticipated Shows on YouTube
NewsMay 29, 2026

Why WWE Is Airing One of Its Most Anticipated Shows on YouTube

WWE chose to broadcast the highly anticipated AAA mask‑vs‑mask showdown between Chad Gable and Ludwig Kaiser on its free YouTube channel, rather than a premium pay‑per‑view platform. The decision underscores WWE’s post‑acquisition push to leverage YouTube’s 113 million‑subscriber reach and the...

By Front Office Sports
Gucci Is Making a Big Bet on Sports
NewsMay 28, 2026

Gucci Is Making a Big Bet on Sports

Gucci will become the title sponsor of the Alpine Formula One team starting in 2027, rebranding it as Gucci Racing Alpine F1 Team. The agreement is valued at roughly $50‑60 million per season for a minimum three‑year term. The deal coincides with...

By Front Office Sports
Sacramento’s Bid Intensifies MLB’s Complex Expansion Derby
NewsMay 28, 2026

Sacramento’s Bid Intensifies MLB’s Complex Expansion Derby

Sacramento officially launched an MLB expansion bid, proposing a new ballpark near Sutter Health Park and touting $800 million in private capital plus $1 billion in public financing. The city, the No. 20 U.S. media market and second‑largest without a team, has no...

By Front Office Sports
Pat McAfee’s ESPN Value on Full Display in Commissioner Parade
NewsMay 28, 2026

Pat McAfee’s ESPN Value on Full Display in Commissioner Parade

Pat McAfee stepped in for ESPN after the Knicks swept the Cavaliers, delivering a two‑hour "Primetime State of Sports" special that featured all six major‑league commissioners and a roster of star athletes. The impromptu program was assembled in roughly 48...

By Front Office Sports
Big 12 Commish Already Thinking About Next Media Deal, Bigger Payday
NewsMay 27, 2026

Big 12 Commish Already Thinking About Next Media Deal, Bigger Payday

Big 12 commissioner Brett Yormark is already planning the conference’s next media‑rights cycle, which will begin in 2030 when the current $2.28 billion contracts with Fox and ESPN expire. The league reported a record $610.9 million revenue for FY 2024‑25 but still trails...

By Front Office Sports
Sabalenka, Sinner Lead Coordinated Media Protest at French Open
NewsMay 22, 2026

Sabalenka, Sinner Lead Coordinated Media Protest at French Open

World No. 1 Aryna Sabalenka and No. 2 Jannik Sinner led a coordinated “work‑to‑rule” media protest at the French Open, restricting their press time to 15 minutes—the same percentage of revenue they currently receive. The players are demanding that their...

By Front Office Sports
How Jake Paul’s MVP Plans to Build on Successful Netflix MMA Debut
NewsMay 21, 2026

How Jake Paul’s MVP Plans to Build on Successful Netflix MMA Debut

Jake Paul’s MVP Promotions delivered a breakout MMA event on Netflix, pulling an average of 12.4 million viewers worldwide and 9.3 million in the United States. CEO Nakisa Bidarian – the former UFC CFO who helped broker its sale to Endeavor –...

By Front Office Sports
Critics Warn Kalshi and Polymarket Risk a Juul-Style Reckoning
NewsMay 21, 2026

Critics Warn Kalshi and Polymarket Risk a Juul-Style Reckoning

Prediction‑market platforms Kalshi and Polymarket are under fire for using viral social‑media ads that appeal to users as young as 18, prompting bipartisan legislative action. Lawmakers introduced the Gaming Advertisement to Minors Enforcement Act after hearing that a third of...

By Front Office Sports
CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers
NewsMay 21, 2026

CBS, TNT Sports Parents Face New Merger Scrutiny by Lawmakers

Paramount Global’s $110 billion bid to acquire Warner Bros. Discovery has drawn fresh scrutiny from six Democratic senators, who sent a letter to FCC Chair Brendan Carr highlighting national‑security risks tied to the proposed 49.5 % foreign ownership of the combined entity....

By Front Office Sports
NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT
NewsMay 20, 2026

NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT

The NHL’s second‑round playoff games set new viewership records for both ESPN and TNT. ESPN averaged 2.2 million viewers, a 76% increase over the previous year, while TNT posted a 1.9 million average, up 33%. Game 7 between Montreal and Buffalo attracted 3 million...

By Front Office Sports
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