Street Fight - Latest News and Information
Digital Remedy launched Echo, a unified measurement platform that aggregates cross‑channel ad data—including CTV, display, audio, DOOH, and search—into a single dashboard. Echo enables marketers to analyze performance at hyper‑local levels such as DMA or ZIP code, compare regional outcomes, and run incrementality tests without separate vendors. By integrating first‑party CRM and store data, the platform offers closed‑loop attribution and consumer‑journey analytics across devices. The solution promises faster budget optimization and clearer agency‑client communication.
Vibe.co, a streaming‑TV ad platform, launched a bicoastal out‑of‑home campaign targeting enterprise ecommerce marketers, SaaS leaders, AI founders and venture capitalists. The effort places billboards, subway ads, buses and taxi tops in New York and the San Francisco Bay Area, featuring...
Multi-location brands are scaling campaigns across dozens of markets, but most rely on blended dashboards that mask individual store performance. Without location-level attribution, marketers cannot tell which markets turn spend into revenue, leading to wasted budgets and missed growth opportunities....
Gorilla Property Services, a Vancouver‑based property maintenance franchise, announced a partnership with Franchise FastLane to accelerate its U.S. expansion. The company, which operates over 50 locations in Canada, will leverage a multi‑service, mobile‑crew model to offer exterior upkeep such as...
The BrightLocal 2026 Local Consumer Review Survey reveals that 74% of shoppers now trust reviews from the past three months, while demand for 4.5‑star ratings has jumped from 17% to 31%. Consumers also expect at least 20 reviews before considering...
A new Scorpion State of Home Services Marketing Report reveals a widening performance gap for local home‑service firms in 2026. The study, based on 2,000 homeowners and nearly 1,000 industry leaders, highlights three converging pressures: AI‑driven discovery, binary trust thresholds,...
Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set...
The episode explains how TikTok has shifted from a pure entertainment platform to a core marketing channel where users discover brands and make purchasing decisions, with 92% taking action after viewing short‑form videos. It highlights the challenges mid‑size and regional...
