The Future Of Hospitality: Why Mid-Term Stays Are Exploding
Why It Matters
Mid‑term stays are rapidly becoming the dominant hospitality model, and Landing’s asset‑light, revenue‑sharing approach lets property owners monetize vacant units while offering travelers affordable, hotel‑grade experiences in city centers.
Key Takeaways
- •Furnished multifamily units deliver hotel‑level consistency at half the cost.
- •Mid‑term stays are the fastest‑growing segment in hospitality worldwide.
- •Landing converts owners’ vacant units into revenue‑sharing, fully‑furnished rentals.
- •Urban core locations give multifamily extended‑stay models a pricing advantage over hotels.
- •Occupancy targets of 90‑95% drive profitability versus traditional hotel 60% benchmarks.
Summary
The podcast explores how mid‑term, or extended‑stay, hospitality is reshaping the industry, spotlighting Landing’s model of turning under‑utilized multifamily units into fully‑furnished rentals. Marcus Higgins explains that the business began in 2017, scaling from a handful of apartments to over 6,000 units in three years and now managing roughly 7,000 furnished units across 250 U.S. cities.
Key insights include the demand for hotel‑level consistency combined with the space and amenities of multifamily apartments, delivering twice the square footage at about half the price of a traditional hotel. Landing targets 90‑95% occupancy—far above the typical 60% hotel benchmark—by partnering directly with property owners, furnishing vacant units at no upfront cost, and sharing revenue. This approach leverages urban core locations where hotel construction is cost‑prohibitive, allowing competitive pricing and higher utilization.
Higgins emphasizes that consumers crave connected bedrooms, shared living areas, and predictable service, which hotels often fail to provide. He notes, “It’s twice the space, but it’s half the price,” and highlights partnerships with corporate housing providers to broaden distribution beyond the Landing platform. The model also solves owners’ lingering vacancy challenges, turning the last 5‑10% of empty units into profitable assets.
The implications are significant: investors and multifamily operators can unlock new revenue streams without capital expenditures, while travelers gain affordable, consistent accommodations for assignments, relocations, or extended vacations. As major hotel chains pour capital into the extended‑stay segment, Landing’s urban, asset‑light strategy positions it to capture a growing share of hospitality demand.
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