DailyObjects Targets Rs 1,000 Cr Revenue in 3 Years, Plans 150 Stores in 4 Years

Why It Matters

The plan signals a major shift for Indian D2C brands, proving that aggressive offline expansion can drive profitability and scale beyond the digital sphere.

Key Takeaways

• Target Rs1,000 cr revenue by FY27
• Plan 150 offline stores within four years
• EBITDA positive FY26 with ~5% margin
• 70% sales from owned D2C channels
• Apple Retail network to double in months

Pulse Analysis

DailyObjects exemplifies the evolution of India’s D2C ecosystem, moving from a purely online model to a hybrid that leverages physical retail. With an ARR of roughly Rs 330 crore and a 100 percent YoY growth rate, the brand has built a strong design‑centric portfolio of 50 SKUs across bags, tech accessories, and work essentials. Its in‑house manufacturing hub in Gurgaon operates near capacity, enabling rapid product iteration and cost control—key differentiators in a crowded market where many rivals outsource production.

The offline rollout is central to the company’s growth narrative. By targeting 1,000‑1,200 sq ft. stores in high‑footfall locations such as malls and IT parks, DailyObjects aims to replicate its online conversion rates in brick‑and‑mortar form. The recent launch of nine exclusive brand outlets, coupled with a partnership that places its products in about 300 Apple Authorized Retail stores, creates a multi‑channel presence that taps both premium tech shoppers and broader consumer segments in Tier‑2 and Tier‑3 cities, which already account for 40‑45 percent of demand.

Financially, the brand is on track to achieve EBITDA positivity in FY26, targeting a 5 percent margin that could expand to 15‑20 percent as scale improves. With $12 million raised to date and a disciplined equity dilution strategy, DailyObjects is well‑capitalised for its expansion phase. The upcoming Half Price Sale, projected to deliver a 15‑fold revenue uplift, underscores the company’s ability to drive traffic and convert new users, positioning it for a potential global rollout while reinforcing its domestic market leadership.