EXCLUSIVE: The Things We Do Expands to West Hollywood With Fifth Location

Why It Matters

The expansion underscores the rapid growth of non‑invasive aesthetic services and validates the scalability of a boutique‑focused model backed by strategic capital. It signals heightened investor confidence in the sector’s profitability and consumer demand trends.

Key Takeaways

• Fifth location opens at 8447 Melrose Avenue
• Company reports 32% YoY growth in 2025
• Average location reaches profitability within eight months
• New services PicoSure Pro and Onda boost demand
• Age/Well Partners acquired majority stake in business

Pulse Analysis

The medical‑aesthetic industry has entered a phase of robust expansion, fueled by consumer preference for minimally invasive procedures that promise natural results. West Hollywood, with its affluent clientele and trend‑setting reputation, offers an ideal launchpad for The Things We Do’s latest clinic. By integrating advanced technologies such as PicoSure Pro laser treatments and Onda body‑contouring, the brand aligns with the market’s shift toward comprehensive, tech‑driven skin solutions, differentiating itself from traditional injectables‑only competitors.

Strategic capital infusion from Age/Well Partners has accelerated the company’s scaling blueprint. The investment firm, specializing in longevity‑focused practices, secured a majority stake, enabling The Things We Do to standardize its operational playbook across locations. An eight‑month path to profitability per clinic, combined with an 80%+ provider booking rate, illustrates a repeatable model that leverages high‑skill practitioners and a loyal patient base. This financial discipline, paired with a fortified advertising engine, positions the brand to capture market share without overextending resources.

Looking ahead, the firm’s expressed interest in New York and Texas markets points to a broader national rollout, tapping into other high‑income regions hungry for premium aesthetic care. As consumer spending on beauty and wellness continues to outpace broader retail trends, companies that blend personalized service with cutting‑edge technology are poised for sustained growth. The Things We Do’s measured expansion strategy, underpinned by strong unit economics and investor backing, exemplifies the blueprint many emerging aesthetic brands will aim to replicate.