OMIS Launches in DACH

Why It Matters

By delivering secure, real‑time sell‑out analytics for Europe’s largest outdoor markets, OMIS enables brands and retailers to make data‑driven assortment, pricing and inventory decisions, sharpening competitive advantage.

Key Takeaways

• OMIS now covers Germany, Austria, Switzerland sell‑out data.
• Over €1.3 bn of transaction data accessible to subscribers.
• Platform built with input from 35 outdoor brands and retailers.
• Provides unified view of online and brick‑and‑mortar sales.
• Helps brands optimise assortment, pricing, and inventory planning.

Pulse Analysis

The outdoor sector has long relied on fragmented point‑of‑sale reports, limiting strategic insight across borders. OMIS consolidates sell‑out information from a diverse set of contributors—specialist chains, generalists, independents and direct‑to‑consumer brands—into a single, anonymised dataset. This unified approach mirrors broader trends in retail analytics, where cross‑channel visibility is becoming a prerequisite for accurate forecasting and agile product development. By aggregating over €1.3 billion in transactions, OMIS offers a scale previously unavailable to individual players, fostering a data‑rich ecosystem across Europe.

In the DACH market, where outdoor recreation accounts for a sizable share of consumer spend, the new OMIS layer translates raw sales figures into actionable intelligence. Brands can pinpoint category gaps, fine‑tune assortments, and benchmark pricing against regional peers without costly primary research. Retailers benefit from a shared market reality that supports collaborative planning and reduces the risk of overstock or missed trends. Early adopters, such as RAB, report measurable market‑share gains within a year, underscoring the platform’s capacity to accelerate growth in a competitive landscape.

Looking ahead, OMIS positions the European Outdoor Group as a data‑infrastructure leader, paving the way for expanded coverage and deeper analytical capabilities. As more retailers and brands join as data contributors, the platform’s predictive power will improve, enabling scenario modelling and demand sensing at a granular level. This momentum aligns with the industry’s shift toward sustainability and resilience, where transparent supply‑chain insights and precise inventory management are critical. The DACH launch therefore not only strengthens current market intelligence but also sets a foundation for future innovations in outdoor retail analytics.