BYD Launches the Song Ultra EV as Orders Reach over 21,500 in 20 Days

Why It Matters

The ultra‑affordable pricing and ultra‑fast charging give BYD a competitive edge in China’s crowded EV market, accelerating mass adoption and pressuring rivals to lower prices and improve charging speed.

Key Takeaways

• 21,586 orders in 20 days.
• Starting price $22,000, below expectations.
• Flash charging 10%‑70% in five minutes.
• Blade Battery 2.0 provides up to 710 km range.
• Level 3 ADAS includes roof‑mounted LiDAR sensors.

Pulse Analysis

BYD's launch of the Song Ultra EV marks a strategic push into the affordable compact SUV segment in China, where price sensitivity remains high. Priced at 151,900 yuan (about $22,000), the model undercuts earlier forecasts of 220,000 yuan ($31,900) and even its own pre‑sale figure of 155,000 yuan ($22,500). The aggressive pricing, combined with 21,586 pre‑orders in just 20 days, signals strong consumer appetite for a well‑equipped EV that does not sacrifice cost. BYD aims to leverage this momentum against rivals such as Tesla Model Y and domestic competitors.

The Song Ultra EV is powered by BYD’s second‑generation Blade Battery, offering 68.4 kWh or 82.7 kWh packs that deliver CLTC ranges of 605 km and 710 km respectively. Its flash‑charging capability—10% to 70% in five minutes and full 97% in nine minutes—addresses one of the biggest barriers to EV adoption. Even in extreme cold down to –30 °C (–20 °F), a charge to 97% completes in just 12 minutes, showcasing robust thermal management. The single rear‑mounted motor produces 362 hp (270 kW), providing brisk performance for a sub‑compact SUV.

Beyond hardware, BYD equips the Song Ultra with a suite of advanced driver‑assistance features, including Level 3 highway and city automation supported by a roof‑mounted LiDAR and 27 sensors. The inclusion of a 15.6‑inch infotainment screen, 10.25‑inch driver cluster, and a 26‑inch head‑up display underscores a premium cabin experience at an entry‑level price. By bundling a free year of flash‑charging and offering an 18‑month complimentary period for early adopters, BYD is lowering the total cost of ownership and encouraging rapid market penetration. The model’s success could accelerate the shift toward mass‑market EVs in China and set a benchmark for global manufacturers.