B2B GROWTH PULSE
Sunday, March 1, 2026
Market Intelligence for B2B Growth Professionals
🎯 Today's B2B Growth PulseUpdated 2h ago
What's happening: Tech Leaders Must Make Value Visible to Buyers, Not Assume It’s Obvious
A recent Strategic CEO article warns that many tech CEOs and sales teams fall into a false‑consensus bias, assuming product benefits are self‑evident. Overloading prospects with technical details delays deals and can misguide product roadmaps. Reframing messaging around concrete buyer outcomes is essential to accelerate sales.
Also developing:
- •Cross‑Functional GTM Skill Stack Becomes Critical as Capability Gaps Widen
- •McKinsey Outlines Five Levers to Jump‑Start B2B Sales Growth Amid Uncertainty
- •Forrester Predicts B2B Firms Could Lose Over $10B from Ungoverned Generative AI Use
💬 Top B2B Growth Social Posts
#saas | Ben Murray
As I was building my MRR analysis feature, I realized that there is much more power in our MRR schedule than we realize. With the correct metadata, we have a revenue intelligence engine that will provide more insight for our sales and marketing teams. The report below should be simple and automated, yet many SaaS operators still struggle to create accurate MRR and retention schedules. AI can't help you there. It still comes back to clean invoice data and a good data structure. But the power is in the metadata. This is not something new, either. We must attach firmographic data points to our customer ID's to enrich the analysis. Overlay AI on top of accurate MRR schedules and segmentation and you unlock insights and revenue upside. For example, you can calculate: - revenue durability (coming soon to my app) - dormant expansion opportunity - high-performing vs. low-performing segments - ACV analysis within segments for upsell opps I'm about to launch these features at https://lnkd.in/giyMftN6 . I've always said treat your MRR schedule like gold. Now, you can unlock more gold from your MRR data. #SaaS
by Ben Murray•
Tweet by @Kodynordquist
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen it historically: - Numbers that are inflated - Conversions that are over-attributed - Returning customers counted as ad-driven purchases that were going to happen anyway Your ROAS might look great, but your actual profitability tells the true story.
by Kody Nordquist•
