2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine

Why It Matters

By centralizing GTM execution under a seasoned leader, 2X can deliver faster, measurable revenue outcomes for its B2B clients, strengthening its position as a subscription‑based GTM services partner. This move signals a broader industry shift toward integrated, technology‑driven revenue operations.

Key Takeaways

• Emily Atkinson appointed Chief Client Officer to unify 2X's GTM engine.
• Role focuses on closing the execution gap for B2B clients.
• Atkinson will drive AI‑enabled workflows and GTM engineering.
• 2X supports 1,300 GTM professionals and over 1,000 client engagements.
• “Up serve, not upsell” model prioritizes value creation over sales.

Pulse Analysis

The gap between go‑to‑market strategy and execution has become a critical pain point for B2B firms seeking rapid growth. 2X, a subscription‑based GTM services partner, addresses this by embedding a full‑stack engine—strategy, demand generation, MarOps, RevOps, content, and AI—directly within client organizations. This model allows CMOs to scale initiatives without expanding headcount, delivering measurable revenue impact while leveraging a network of 1,300 GTM professionals across more than 1,000 engagements. As the market demands faster, data‑driven outcomes, integrated operating models like 2X’s are gaining traction among investors and enterprise leaders.

Emily Atkinson’s appointment as Chief Client Officer underscores 2X’s commitment to operationalizing its unified GTM engine. With a decade of experience guiding C‑suite leaders in healthcare, pharma, retail, and technology, Atkinson brings expertise in digital transformation and AI‑enabled engagement. In her new role, she will oversee client partnership, delivery, and services practices, ensuring that strategy translates into actionable, technology‑backed execution. Her focus on the "up serve, not upsell" philosophy emphasizes partnership and value creation, positioning 2X as a trusted extension of client teams rather than a traditional vendor.

The broader industry is watching 2X’s evolution as a bellwether for integrated revenue operations. As AI and automation become core to GTM workflows, firms that can seamlessly blend strategy with execution stand to capture market share. Backed by Recognize and Insight Partners and recognized by Inc. 5000 and the Financial Times, 2X is poised for accelerated growth. Companies seeking to close the execution gap may increasingly look to subscription‑based, AI‑driven GTM partners, reshaping how B2B revenue engines are built and scaled.