YouGov

About YouGov

YouGov is a global data analytics and market research company that collects consumer opinions through an online panel to deliver insights for brands, agencies, and public affairs. It provides services such as audience intelligence, brand tracking, market and category intelligence, and persona creation, with coverage across multiple sectors including retail, health, media, technology, government, and travel. The company operates worldwide, offering political polling, customer insights, and data-driven analysis to inform strategy and decision-making.