Amber Figlow - Latest News and Information
Technology Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
Content strategist helping teams build organized content systems that compound brand growth and acquisition.
How I think about pricing as an anti-capitalist business owner... I'm not the cheapest, to undercut everyone and exploit my own labor for volume. I'm not the most expensive, to maximize profit and price out everyone who isn't wealthy. I just price my products and services for what they're actually worth, and I'm as morally neutral with my pricing as I can be.
I've never had an employee... not once in seven years of running a business full time. I work with small business owners and freelancers on retainer or per project. And if I can't afford to pay someone what they're worth, I'm simply...
This year, I stopped optimizing my content for algorithms. Social media was built to commodify your attention and sell it to advertisers. Every hour I spend chasing perfect posting times, or perfecting every element of a post, is me exploiting my own...
Looking back at my "failures" makes me grateful for them, but in the moment... holy fuck do they suck. I feel like I fail at something everyday, and it is always a lesson in how to do something better the next...
In my business, fair pay is non-negotiable. If I can't afford to pay someone what they're worth, I'm not ready to outsource.
Soooooo... how badly do you want to learn Descript for your video editing? I am considering dropping a full course on how to edit in Descript and putting it out for free on YouTube, because the tutorials out there are GARBAGE.
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
oh Loom... honey... I have been considering canceling for a while now, but I think this price jump solidified it for me.
I left corporate America because someone else decided how much of my value I got to keep. I made $45,000 a year, yet generated millions of dollars in revenue for this business. Yeah, my value was WORTH a ton, and I wasn't...
"Post at the best time" = optimize your labor for a platform's algorithm. "Use the right hashtags" = help a platform sell your attention more effectively. "Perfect your video length" = conform your creativity to what benefits the machine. You are not creating...
I used to have a content manager to help me edit my YouTube videos. The videos looked great, but the process made me so disconnected from my own content. Now, I record a video and get it edited and scheduled in...
I'm convinced the "yap era" of social content is not a trend... It's a course correction. People got tired of over-produced content that felt empty (and WAY too tech bro-y). They want real information, real stories, from real people.
The best thing I have ever done is hire a professional cleaner to deep clean my house every few weeks. It's better for me as a business owner. It's better for me as a human being with ADHD. Yes, I...
My new content workflow... 📆 Monthly: strategy + planning only. No creating. 📆 Weekly: film + edit same day. Done in under 2 hours. 📆 Daily: 1 hour on supplemental content from that video.
I don't know about you guys... but lately my TikTok FYP has been SLACKING... but Reels feed isn't doing too bad 👀
