How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework
How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences Table of Contents Introduction: Why Most Marketing Fails The Duct Tape Strategy Pyramid Engine 1: Building a Value-Aligned Brand Engine Engine 2: Installing a Growth Engine That Converts Engine 3: Delivering a Customer Experience Engine That Wows Connecting the Engines […]
How to Capture Attention Without Clickbait
How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker,...
How to Overcome the “Link in Comments” Problem on LinkedIn and Other Social Platforms
Those pesky, anti-link, pro-native-content social platforms are at it again, muzzling the visibility of links anywhere and everywhere they can. Sure, they occasionally let something especially high-performing through, but as we learned when Twitter open-sourced its algo, these systems intentionally...
The Squeeze
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they’re held to, and the...
How to Post on Pinterest: Complete Step-by-Step Guide (2026)
Posting on Pinterest works differently than most social platforms. You create a Pin with an image or video, title, description, destination link, and board placement. Each element serves a purpose in Pinterest’s visual search engine. 85% of weekly Pinners have...
The Best Time To Post Reels On Instagram In 2026
Posting great Reels isn’t enough anymore. Timing matters just as much as the content itself. If you post at the wrong time, your Reel can die before it ever gets...
How To Start A Blog That Works While You Sleep (2026 Guide)
If you’re searching for how to start a blog, you’re probably not doing it just for fun. You want leverage. A blog gives you a platform that works for you...
The BACM Framework: How To Position Your Blog For Impact And Profit
There’s no shortage of advice on how to earn money as a blogger. Quick hacks, monetization “tricks,” and viral strategies flood the internet every day. The problem? Most of it...
What Is Shopify? How It Works + Pricing Guide (2026)
Shopify is a cloud-based e-commerce platform that lets you build and manage an online store without coding knowledge. You get everything in one place: store design, payment processing, inventory tracking, and shipping tools. Whether you’re selling your first product or...
Why Your Social Media Growth Stalled (And The Algorithm Isn’t The Problem)
Wondering why your social media growth has stalled? We’ve all been there. Every creator hits a wall at some point. Your reach stalls, your follower count flatlines, and you begin...
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for...
How To Prepare Your Blog For The New Year: The Definitive Guide
Do you want to get your blog into great shape for the new year? But not sure how? No problem. I’ve got you covered. In this article, you will discover...
Why We’re All Digitally Exhausted With Paul Leonardi – This Week’s Thinking With Mitch Joel Conversation
Episode #1017 of Thinking With Mitch Joel (formerly Six Pixels of Separation – The ThinkersOne Podcast) is now live and
Backlinks in SEO Explained: Why They Matter and How to Build Them
When I wrote my award-winning modern digital marketing playbook Digital Threads, I included a dedicated chapter on backlinking. The reason is simple: No matter how much authority you or your company might think you have, without others on the Internet...
From Spark To Signal: How Strong Content Travels A Modern Marketing Ecosystem
Great content rarely succeeds by staying in one place. In effective marketing organizations, content moves deliberately through an interconnected ecosystem where each channel plays a specific role. Rather than existing as a single asset, strong content evolves, adapts, and gains...
How Caption Strategy Can Triple Your Video Views
A strong caption strategy does more than describe what is on screen. It can guide emotions, spark curiosity, and invite action. Short prompts, clever questions, and clear benefits all help a viewer decide to stay. When those elements match the...