Media Has a Coordination Problem, Not an Innovation Gap

Summary

Across the industry, the language of progress has become predictable. AI will transform planning. Omnichannel will unify the customer journey. Programmatic will unlock efficiency across formats. None of this is wrong. But it overlooks a more pressing issue. The constraint on impact is no longer access to technology. It is the ability to govern how […] The post Media has a coordination problem, not an innovation gap appeared first on Campaign Middle East.