Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search

Why It Matters

Brands that fail to appear in AI chatbot answers risk losing a growing share of consumer attention, making AI‑search visibility a critical new performance metric. Stagwell Search+ offers actionable, outcome‑linked insights that bridge the gap between SEO and broader marketing ROI.

Key Takeaways

• Stagwell Search+ launched with Emberos partnership
• AI chatbots now start 37% of consumer searches
• Early client saw 57% visibility lift in AI Overviews
• Platform uses AI agents: Sonar, Pilot, Flow, Merchant, Echo
• Tool predicts outcomes, ties changes to ROI

Pulse Analysis

The rise of large‑language‑model chatbots has reshaped how consumers begin their information journeys. A recent Search Engine Land survey shows 37% of users now start with tools like ChatGPT or Gemini, bypassing classic search engines. This shift creates a new frontier for brand visibility, where appearing in AI‑generated answers can drive traffic, leads, and sales just as traditional SERP rankings once did. Marketers are therefore compelled to treat AI search as a distinct channel, requiring dedicated measurement and optimization strategies.

Stagwell Search+ tackles this emerging challenge by deploying a suite of specialized AI agents. Sonar continuously scans large language models for brand mentions, while Pilot forecasts the impact of recommended actions. Flow translates insights into concrete tasks for social, content, and SEO teams, and Merchant adds SKU‑level e‑commerce intelligence. Echo ensures governance and consistency across campaigns. By integrating paid, owned, and earned media signals, the platform moves beyond classic SEO, offering a holistic view of how brands surface across AI chat interfaces, video platforms, and influencer content.

For advertisers, the platform promises measurable ROI by linking visibility improvements to business outcomes. Early pilots demonstrated a 57% increase in AI Overview visibility, and the fixed‑pack workflow guides teams to create targeted assets—such as YouTube videos—to fill representation gaps. As AI search adoption accelerates, tools that can predict lift, execute coordinated actions, and report back on performance will become essential components of modern marketing stacks, positioning Stagwell and Emberos at the forefront of this nascent market.