Next Programmatic Workshop (FREE) Announced

Why It Matters

It gives marketers a cost‑free, actionable framework to unify planning, optimization, and reporting, boosting campaign performance and ROI.

Key Takeaways

• Free workshop Thursday 12 p.m. EST on integrated media planning.
• Host Dominic Robinson will teach “silos to signals” methodology.
• Covers full consumer journey, not just budget split.
• Includes planning, optimization, and reporting techniques with a template.
• Registration link in bio; secure your spot now.

Summary

The video announces a free, live workshop scheduled for next Thursday at 12:00 p.m. Eastern Time, focused on integrated media planning and moving from "silos to signals".

Organizer highlights that integrated planning is more than allocating budgets between traditional and programmatic channels. Attendees will learn to map the full consumer journey, and to combine planning, optimization, and reporting into a single workflow.

The session will be led by veteran media planner Dominic Robinson, described as an expert in "integrating media planning for a blue moon." He will share a proprietary template, and the host will add additional insights.

Marketers who join can immediately apply a structured framework to break down data silos, improve campaign efficiency, and demonstrate ROI, all without any cost.

Original Description

Still planning channels separately?

Join me this May for a live workshop on Integrated Media Planning, where we’ll break down how to build smarter cross-channel strategies across CTV, display, DOOH, social, and more.

You’ll learn:

✅ How to build an audience-first media plan

✅ How to define the role of each channel

✅ How to measure and optimize across the full funnel

✅ How to move beyond siloed planning

Built for programmatic traders, media buyers, ad ops professionals, and marketers who want practical frameworks they can use immediately.

🎟️ Register now. Link in bio.

#ProgrammaticAdvertising #MediaPlanning #ProgrammaticTrader #DigitalAdvertising #CTV #AdTech #MediaBuyer #MarketingStrategy

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