Programmatic Unicorn, Do This First After a Long Weekend

Why It Matters

A rapid post‑holiday audit catches spend gaps early, protecting budgets and sustaining campaign performance.

Key Takeaways

• Schedule a basic pacing report immediately after returning to work.
• Include spend, start/end dates, and ad group metrics.
• Identify campaigns where spend has stalled or sharply declined.
• Prioritize fixing under‑performing campaigns before launching new ones.
• Follow up with a detailed metrics report for deeper analysis.

Summary

The video urges programmatic media buyers to perform a quick health check first thing after a three‑day weekend or any time they return from time off.

The speaker recommends scheduling a “basic levers” report that lists each campaign, ad group, spend, and start/end dates. By monitoring pacing, buyers can instantly spot campaigns whose spend has stalled or dropped dramatically.

He illustrates the process with a candid “Oh snap, this campaign stopped spending” moment, then suggests drilling down into a second, more detailed report that adds additional performance metrics for the flagged campaigns.

This disciplined routine helps prevent budget leakage, restores momentum to under‑performing buys, and ensures that advertisers maximize ROI before launching new initiatives.

Original Description

Back from a holiday or 3-day weekend? 🦄✨

Before you touch budgets, pacing, or optimizations… do THESE 3 things first. Your future self (and your campaigns) will thank you 💻📈 #ProgrammaticAdvertising #AdTech