Squarespace Form Tracking with Google Tag Manager || Track Squarespace Form Fields
Why It Matters
Accurate conversion tracking with email data lets advertisers refine bidding and attribution, turning anonymous form submissions into measurable ROI for Squarespace sites.
Key Takeaways
- •Use element visibility trigger to detect Squarespace success message.
- •Configure CSS selector (div.form-submission-text) for precise tracking on forms.
- •Link trigger to Google Ads conversion tag via GTM.
- •Capture user‑provided data (email) with DOM element variables.
- •Publish container to activate conversion tracking with enriched data.
Summary
The video demonstrates how to track Squarespace form submissions using Google Tag Manager (GTM) and send the events to Google Ads, including user‑provided data such as email.
The tutorial walks through creating an element‑visibility trigger that fires when the “form‑submission‑text” success message appears, adding a page‑path condition for the contact page, and linking the trigger to a Google Ads conversion tag. It also shows how to extract the email value from the hidden form fields via a DOM‑element variable and feed it into the conversion tag’s user‑provided data field.
Julius points out that the method only works when the form shows an on‑page thank‑you message, not a redirect, and demonstrates the preview mode confirming that the tag fires and the email is hashed before being sent to Google Ads.
By implementing this setup marketers gain more accurate conversion attribution and can leverage first‑party data for better ad optimization, while Squarespace users obtain a low‑code solution without custom backend changes.
Comments
Want to join the conversation?
Loading comments...