
The album re‑establishes Keem as a leading voice in contemporary rap, while the global tour expands his market reach and capitalizes on the Kendrick Lamar partnership to drive streaming and ticket revenue.
Baby Keem’s *Ca$ino* arrives at a pivotal moment for the artist, bridging the gap between his breakout 2021 effort and a new era of collaborative ambition. By aligning with pgLang and Columbia, Keem taps into a network that blends indie credibility with major‑label distribution, ensuring the album reaches both core hip‑hop fans and broader audiences. The inclusion of Kendrick Lamar—whose lyrical gravitas still commands industry attention—elevates the project’s artistic cachet, while features from Too $hort and emerging voices signal Keem’s intent to diversify his sonic palette.
The promotional rollout leans heavily on narrative storytelling, a strategy evident in the ten‑minute trailer that weaves studio clips with intimate family footage. This approach humanizes Keem, positioning him as a generational storyteller rather than a purely commercial act. Leveraging the Lamar connection in the trailer not only amplifies buzz but also reinforces the familial brand that pgLang cultivates. The staggered release of visual assets, coupled with strategic label partnerships, creates multiple touchpoints for streaming platforms, social media algorithms, and press coverage, maximizing pre‑launch momentum.
The 2026 tour functions as a revenue engine and a brand‑building platform, covering 30+ North American dates before a European leg that hits key festival stages. Live‑music demand remains robust post‑pandemic, and Keem’s extensive itinerary taps into both midsize venues and high‑profile festivals, diversifying ticket‑sale streams. By pairing the tour with the album drop, Keem can synchronize streaming spikes with ticket sales, a synergy that bolsters chart performance and strengthens his negotiating power for future label deals and sponsorships.
Baby Keem Announces New Album Ca$ino
Baby Keem is releasing a new album this month. Ca$ino, which follows 2021’s The Melodic Blue, is due out February 20 via pgLang/Eerie Times/Columbia Records and features Kendrick Lamar, Too $hort, and more. You can check out the cover art and a tracklist for it below.
Keem also released a trailer for the record, which stitches clips of him in the studio together with home videos and interviews with his family. Interviewees include Lamar, who is Keem’s second cousin. The pair have collaborated regularly over the years on songs including “Family Ties,” “Range Brothers,” and the Grammy‑winning, Bon Iver‑sampling “The Hillbillies.”
“I understood the hardship before he was born—just the history of our family in general. We don’t call ourselves the hillbillies for nothing,” Lamar shares in the trailer. “This is a story of a warfare environment and a warfare, psychologically, to try and change our generational curses.”
The nearly ten‑minute clip ends with a snippet of a new song, which appears to be the Lamar collaboration “Good Flirts.” Titled “Booman I,” the trailer’s co‑producers include Lamar, Dave Free, and the duo’s company pgLang.
Keem will support the album with a sprawling 2026 international tour, which kicks off this spring. The North American run begins on April 15 in Raleigh and concludes June 7 in Boston. He’ll then head overseas for a European leg that will stop in Berlin, Paris, Amsterdam, London, Glasgow, and more.
Since releasing The Melodic Blue, Keem has remained relatively quiet, aside from sharing the song “Leavemealone” with Fred Again…, Four Tet, and Skrillex in 2023. He also performed with Lamar and Brent Faiyaz at Coachella in 2022.
Read more about Baby Keem in Alphonse Pierre’s column “Baby Keem Has a Lot of Hype—But Is He Any Good?”
No Security
Casino
Birds & The Bees
Good Flirts [ft. Kendrick Lamar and Momo Boyd]
House Money
I Am Not A Lyricist
Sex Appeal [ft. Too $hort]
Tubi [ft. Che Ecru]
Highway 95 Pt. 2
Circus Circus Freestyle
Dramatic Girl
No Blame
![Album cover: Ca$ino]
North America
04‑15 – Raleigh, NC – The Ritz
04‑16 – Charlotte, NC – The Fillmore Charlotte
04‑18 – Nashville, TN – Marathon Music Works
04‑19 – Atlanta, GA – Coca‑Cola Roxy
04‑22 – Lake Buena Vista, FL – House of Blues
04‑24 – Miami Beach, FL – The Fillmore Miami Beach at Jackie Gleason Theatre
04‑27 – Houston, TX – Bayou Music Center
04‑28 – Dallas, TX – South Side Ballroom
05‑01 – Las Vegas, NV – The Chelsea at The Cosmopolitan
05‑03 – Los Angeles, CA – Shrine Expo Hall
05‑06 – Phoenix, AZ – The Van Buren
05‑08 – San Diego, CA – SOMA
05‑11 – Oakland, CA – Fox Theater
05‑13 – Seattle, WA – WAMU Theater
05‑16 – Salt Lake City, UT – The Union Event Center
05‑17 – Denver, CO – Fillmore Auditorium
05‑20 – Minneapolis, MN – The Armory
05‑22 – Milwaukee, WI – The Rave / Eagle’s Club
05‑23 – Cincinnati, OH – The Andrew J Brady Music Center
05‑24 – Indianapolis, IN – Egyptian Room @ Old National Centre
05‑26 – Detroit, MI – The Fillmore Detroit
05‑28 – Washington, DC – The Anthem
05‑31 – Montreal, QC – MTELUS
06‑03 – Philadelphia, PA – The Fillmore Philadelphia
06‑04 – Brooklyn, NY – Brooklyn Paramount
06‑05 – Queens, NY – Governors Ball Music Festival*
06‑07 – Boston, MA – MGM Music Hall at Fenway
Europe
08‑29 – London, UK – All Points East*
08‑31 – Cologne, DE – Palladium
09‑01 – Berlin, DE – Tempodrom
09‑03 – Paris, FR – Olympia
09‑06 – Zurich, CH – Halle 622
09‑08 – Amsterdam, NL – AFAS Live
09‑11 – Manchester, UK – O2 Victoria Warehouse
09‑14 – Glasgow, UK – O2 Academy Glasgow
09‑16 – Birmingham, UK – O2 Academy Birmingham
09‑18 – London, UK – O2 Academy Brixton
*Festival dates.
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