Cardi B and Stefon Diggs Spark Breakup Rumors After Patriots' Super Bowl Loss

Why It Matters

The split highlights how high‑profile relationships intersect with sports and entertainment branding, potentially affecting endorsement deals for both stars. It also underscores the media’s role in amplifying personal narratives around major events like the Super Bowl.

Key Takeaways

• Cardi B and Stefon Diggs reportedly ended relationship
• Couple welcomed son in November 2025, now separated
• Breakup rumors sparked by Instagram unfollow and Super Bowl loss
• Diggs hinted at proposal, but no ring yet
• 50 Cent mocked Diggs, promoting his cognac brand

Pulse Analysis

Celebrity‑athlete pairings have become a staple of modern marketing, merging fan bases and creating cross‑industry buzz. Cardi B’s global music platform and Diggs’s NFL visibility offered brands a unique hook for campaigns ranging from apparel to beverage endorsements. When such relationships shift, the ripple effect can alter brand perception, prompting sponsors to reassess partnership terms and explore new narrative angles to maintain relevance in a crowded marketplace.

The Super Bowl serves as a magnifying glass for personal stories, turning routine social media activity into headline news. An Instagram unfollow, a seemingly minor gesture, ignited speculation because the event already commands massive viewership and media attention. Fans and journalists alike mine these digital cues, amplifying rumors that can boost engagement metrics for both the individuals involved and the platforms covering them. This dynamic illustrates how real‑time social signals now drive entertainment cycles, especially when tied to high‑stakes sporting spectacles.

From a business standpoint, the rumored split could reshape endorsement landscapes for both parties. Cardi B’s upcoming "Little Miss Drama" tour and Diggs’s post‑season image will influence future deals, while 50 Cent’s opportunistic jab demonstrates how ancillary brands leverage celebrity drama for product placement. As the couple navigates their personal timeline, marketers will watch closely, calibrating campaigns to either capitalize on lingering public interest or distance themselves until the narrative stabilizes.

Cardi B and Stefon Diggs spark breakup rumors after Patriots' Super Bowl loss

By Alexandra Del Rosario, Staff Writer · Feb. 10, 2026 1:46 PM PT

• Rapper Cardi B and New England Patriots wide receiver Stefon Diggs began dating last year.

• The couple, who welcomed a baby boy in November, have reportedly gone their separate ways.

Cardi B and New England Patriots wide receiver Stefon Diggs have fired up a new wave of breakup speculation, less than a year after going official.

The Grammy‑winning “Invasion of Privacy” rapper, 33, and football pro, 32, welcomed a baby late last year, but are reportedly going their separate ways. Fans began speculating on the status of the pair’s relationship upon discovering that they no longer follow each other on Instagram. Though that remains the case as of Tuesday afternoon, Cardi B’s Instagram page still features photos of Diggs.

A source confirmed to Entertainment Tonight on Monday that Cardi B and Diggs “recently broke up” and said the two may get back together. “This could just be for right now,” the source told ET, adding that the “Am I the Drama?” musician is focusing on her family “while figuring out their next steps.”

Neither representatives for the musician nor the football star immediately responded to requests for comment on Tuesday.

Leading up to Super Bowl LX on Sunday, Cardi B and Diggs were each asked about their relationship. Diggs mulled the idea of proposing to Cardi B during one media appearance, noting that it is “on the agenda, maybe” but that “I gotta get mine [a ring] first.” When ESPN asked Cardi B if she had any last‑minute messages to her beau before the big game, she simply replied, “good luck.”

Super Bowl LX at Levi’s Stadium pitted the Seattle Seahawks against the New England Patriots. Bad Bunny’s historic and energetic halftime performance featured a star‑studded lineup of guests, including his “I Like It” collaborator Cardi B. On the field, the Seahawks secured another Super Bowl championship, defeating the Patriots, 29‑13.

After the game, Diggs acknowledged that his team struggled, but said he was proud of his Patriots family.

On Monday, eternal troll 50 Cent leaned into the breakup chatter on Instagram, joking that Diggs lost both the Super Bowl and his girlfriend. “I would tell everybody get away from me, have a drink and go back to sleep,” the rapper said in his caption, before plugging his Cognac brand.

---

Earlier coverage of the couple’s relationship

• Sept. 26, 2025 – A Cardi B meet‑and‑greet in Long Beach to commemorate the release of her album Am I the Drama? attracted more than a thousand fans.

• Nov. 14, 2025 – Cardi B announced the arrival of her son with Stefon Diggs, sharing video of the rapper showing off her post‑baby waistline.

• May 2025 – Diggs and Cardi B confirmed their romance at Madison Square Garden during the NBA 2025 Playoffs, while Cardi B was in the midst of divorcing ex‑husband Offset.

• July 2025 – Followers noticed Cardi B had taken down photos featuring Diggs from her Instagram page, sparking the first round of breakup rumors.

• Sept. 2025 – Cardi B announced she was expecting another child, confirming Diggs as the father; the baby’s arrival was later announced in November.

After an eventful week for Diggs, Cardi B embarks on her Little Miss Drama tour in Palm Desert, promoting her latest album “Am I the Drama?” with a stop at Inglewood’s Kia Forum on Sunday.