Follow The Money: EVEN, Duetti, and The New Deal Stack

Summary

In this episode of Follow The Money, host discusses how two music‑tech companies—EVEN, a direct‑to‑consumer platform for artists, and Duetti, a music‑rights investment platform—have built scalable infrastructure by first serving the long‑tail of independent musicians before moving upmarket to major label artists. Mag Rodriguez explains EVEN’s turnkey solution that handles everything from storefront launch to chart reporting, enabling superstars like J. Cole to monetize album sales and tour pre‑sales quickly. Lior Tibon describes Duetti’s data‑driven pipeline that can evaluate and fund 80 small‑scale rights deals per month, opening a new investor class to younger catalogs at lower multiples than legacy “iconic” assets. Both CEOs argue that mastering volume‑first platforms creates the credibility to attract marquee partners without trying to serve both ends simultaneously.