MNC Software Names Heartland Video Systems As North American Reseller

Why It Matters

The partnership accelerates adoption of modern, automated broadcast operations across North America, giving broadcasters a unified platform to improve resilience and reduce complexity. It also strengthens MNC’s market reach by leveraging Heartland’s established customer relationships.

Key Takeaways

• MNC appoints Heartland Video as North American reseller.
• Tapestry platform automates broadcast workflows across cloud and on‑prem.
• Partnership highlighted at 2026 NAB Show in Las Vegas.
• HVS previously deployed MNC’s Mosaic monitoring for major U.S. broadcaster.
• Collaboration expands MNC’s global partner network, adding Marcotec in Europe.

Pulse Analysis

Broadcasters are under pressure to modernize legacy infrastructures, and automation platforms like MNC Software’s Tapestry are becoming essential. Tapestry’s ability to orchestrate multi‑vendor systems in real time—whether on‑prem, cloud, or hybrid—addresses the growing demand for flexible, event‑driven production, especially in live sports and rapid‑turnaround news. By consolidating scheduling, resource allocation, and monitoring into a single graphical interface, the solution reduces operational overhead and improves fault tolerance, positioning it as a strategic asset for media operators seeking competitive agility.

The reseller model adopted with Heartland Video Systems (HVS) amplifies Tapestry’s market penetration. HVS’s deep engineering expertise and established relationships with North American broadcasters enable rapid deployment and localized support, critical factors for enterprises wary of complex integrations. Showcasing the partnership at the 2026 NAB Show provides a high‑visibility platform to demonstrate real‑world use cases, such as the recent Mosaic monitoring rollout for a major U.S. station group. This hands‑on exposure helps potential customers visualize workflow improvements and ROI, accelerating sales cycles.

Globally, MNC’s strategy of expanding its partner ecosystem—adding Marcotec in Europe alongside HVS in North America—signals a coordinated push to capture a fragmented broadcast market. As media companies migrate to cloud‑native architectures, unified operational platforms that deliver end‑to‑end visibility become a differentiator. MNC’s focus on automation, resilience, and cross‑regional partnerships positions it to capitalize on the multi‑billion‑dollar spend forecasted for broadcast‑operations software over the next five years. Broadcasters that adopt these integrated solutions can expect streamlined production pipelines, lower total cost of ownership, and enhanced viewer experiences.