
SPI Extends Orange Carriage Deal in Spain Through 2026
Why It Matters
The extension guarantees SPI steady earnings while enriching Orange’s content slate, helping both firms retain and attract subscribers seeking specialized sports and gaming programming.
Key Takeaways
- •SPI's three channels stay on Orange TV until 2026.
- •Fast&FunBox, FightBox in Sports Pack; Gametoon in Basic Pack.
- •Channels also available on Jazztel, Yoigo, MásMóvil, PepeTV.
- •Deal reinforces SPI's presence in Spanish pay‑TV market.
- •Niche sports and esports content meets growing viewer demand.
Pulse Analysis
SPI International, a European content distributor, has solidified its foothold in Spain by extending its carriage agreement with Orange’s MasOrange platform through 2026. The renewed contract keeps three thematic channels—Fast&FunBox, FightBox and Gametoon—on the operator’s lineup, preserving their placement in the Sports Pack and Basic Pack while also reaching subsidiary services such as Jazztel TV and Yoigo TV. For SPI, the multi‑year deal guarantees a stable revenue stream and reinforces its strategy of leveraging pan‑European partnerships to scale niche programming across multiple broadcasters.
The three channels address rapidly expanding viewer segments. Fast&FunBox blends travel, lifestyle and sport, appealing to audiences that favor factual entertainment over traditional drama. FightBox taps into the surge of combat‑sport subscriptions, a genre that has outperformed many mainstream channels in recent ratings. Gametoon, dedicated to esports and gaming, capitalises on a demographic that now accounts for over 10 % of total TV viewership in Spain, according to industry reports. By bundling these distinct niches, SPI meets advertisers’ appetite for targeted audiences while differentiating Orange’s offering from rival pay‑TV bundles.
From Orange’s perspective, retaining these channels strengthens its content portfolio without the cost of original production. The extended carriage aligns with the operator’s broader push to enrich its basic and sports packages, a move designed to curb subscriber churn in a market where over‑the‑top services are gaining ground. Analysts expect the agreement to contribute modest incremental revenue each year, while also providing cross‑selling opportunities for bundled broadband‑mobile deals. Looking ahead, the partnership positions both SPI and Orange to explore co‑produced specials or localized esports tournaments, further deepening engagement with Spanish viewers.
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