AI Powered Banking: How Globant Is Transforming Financial Services

Why It Matters

AI‑enabled transformation will determine which banks stay competitive, as personalized, real‑time services become essential for customer retention and new revenue generation.

Key Takeaways

• AI drives personalized, multimodal banking experiences across customer segments.
• Legacy systems hinder real-time, event‑based banking transformations for banks.
• Generative AI streamlines back‑office operations, cutting service latency dramatically.
• Banks must transition from product selling to continuous service delivery.
• Embedded finance will weave banking into daily digital interactions worldwide.

Summary

Antony Vidiella, Managing Director for Financial Services at Globant, outlines how artificial intelligence is reshaping the banking sector. He argues that AI, especially generative models, offers banks a chance to reinvent client interactions, moving from generic digital apps to multimodal, personalized experiences that adapt to age, tech‑savviness, and banking segment.

The discussion highlights three core challenges and opportunities. First, legacy infrastructure and fragmented data impede real‑time, event‑driven services, forcing banks to modernize back‑office systems. Second, AI can automate routine operations, dramatically reducing latency and operational costs. Third, the shift from product‑centric sales to continuous, service‑oriented relationships demands new recommendation engines and financial‑advice tools powered by massive data analytics.

Vidiella emphasizes that future banking will be "embedded in daily life," with institutions becoming almost human‑like partners through AI‑driven personalization. He cites the transition from "flat, non‑personalized digital apps" to a "multimodal framework" that tailors interfaces for seniors, students, and digital natives alike, and stresses the move from merely selling products to delivering ongoing services.

For banks, the implication is clear: invest heavily in AI and legacy modernization to achieve real‑time, personalized service delivery, or risk losing relevance. Companies that successfully embed AI into both front‑ and back‑office operations will capture higher customer loyalty, unlock new revenue streams, and set new industry standards for digital finance.

Original Description

What does AI-powered banking really look like?

In this interview, Antoni Vidiella from Globant explains how AI and generative AI are transforming customer experience, personalization, and banking operations.

From replacing legacy systems to enabling real-time, hyper-personalized services, this conversation explores the future of financial services and how banks can stay competitive in an AI-driven world.

Read the full interview on FF News:

https://ffnews.com/fintech-tv/event/event-videos-2025/money20-20-asia-2025/ai-powered-banking-globants-antoni-vidiella-on-the-future-of-financial-services/

@Money2020Tv @Globant