Jackie Sturniolo, Xperience Restaurant Group

Why It Matters

Off‑premise dining now accounts for a majority of restaurant revenue, so Sturniolo’s data‑driven approach could significantly boost Xperience’s market share and profitability. Success will set a benchmark for other multi‑brand operators seeking digital transformation.

Key Takeaways

• Xperience expands catering, delivery, takeout across all brands.
• Sturniolo leads off‑premise strategy using tech partnerships.
• Data insights drive scalable off‑premise program growth.
• Digital ordering platforms improve guest experience and revenue.
• El Torito benefits from unified off‑premise operations.

Pulse Analysis

The restaurant industry has undergone a seismic shift toward off‑premise consumption, with delivery, takeout, and catering now representing more than half of total sales for many chains. Consumers expect seamless digital ordering, real‑time tracking, and personalized menus, forcing operators to invest heavily in technology infrastructure. Companies that integrate third‑party delivery services, proprietary apps, and data analytics can capture incremental revenue while maintaining brand consistency. As labor costs rise and dining‑room traffic fluctuates, a robust off‑premise strategy has become a critical profit engine rather than a supplemental offering.

At Xperience Restaurant Group, senior manager Jackie Sturniolo is steering this transformation across a portfolio that includes El Torito, a Mexican‑casual chain with a strong takeout following. Sturniolo’s playbook hinges on strategic technology partnerships that unify ordering channels, enabling a single view of customer behavior. By mining transaction data, her team identifies high‑margin items, optimizes menu layouts for delivery, and fine‑tunes labor scheduling. The result is a scalable off‑premise platform that can be replicated across brands, driving both top‑line growth and operational efficiencies while preserving the guest experience.

Industry observers see Xperience’s approach as a template for multi‑brand operators seeking to compete with pure‑play delivery services. A data‑centric, technology‑first model reduces reliance on costly third‑party fees and opens opportunities for direct‑to‑consumer loyalty programs. For investors, the ability to generate consistent off‑premise revenue streams mitigates the volatility of in‑house dining and positions the group for resilient earnings. As the market continues to favor convenience, executives who can rapidly scale off‑premise operations will likely capture disproportionate market share, making Sturniolo’s role pivotal to Xperience’s long‑term growth trajectory.