Partner with Hospitality’s 2025 Transaction Leader

Why It Matters

The deal volume demonstrates strong investor appetite for hotel assets and underscores the strategic advantage of a data‑driven brokerage in a competitive market.

Key Takeaways

• 258 hospitality deals closed in 2025
• Total transaction volume reached $2 billion
• Marcus & Millichap topped North American market
• Network spans all property types and locations
• Drives higher valuations for sellers

Pulse Analysis

The North American hospitality real‑estate market continued its post‑pandemic rebound in 2025, with investors chasing both upscale hotels and mid‑scale assets. According to Marcus & Millichap, the firm closed 258 transactions that year, representing roughly $2 billion in aggregate value. This volume placed the brokerage at the top of the regional leaderboard, outpacing traditional competitors and underscoring the sector’s renewed capital appetite. The surge was driven by strong RevPAR growth in major gateway cities and a shift toward asset‑light management contracts, which attracted both domestic and foreign capital.

Marcus & Millichap attributes its lead to an expansive buyer network that spans owners, operators, and institutional funds across all hotel categories. The firm’s market intelligence platform matches capital with opportunities faster than legacy brokers, compressing transaction cycles and often extracting premium pricing for sellers. For investors, this translates into broader deal exposure, reduced due‑diligence risk, and the ability to scale portfolios without sacrificing asset quality. Additionally, the brokerage’s proprietary data sets enable predictive pricing models, helping clients anticipate market cycles and negotiate more favorable terms.

Looking ahead to 2026, the hospitality brokerage landscape is likely to tighten as capital seeks higher yields amid rising interest rates. Firms that combine deep local knowledge with technology‑driven analytics will capture a larger share of the pipeline, pressuring smaller players to consolidate or specialize. Marcus & Millichap’s 2025 performance sets a benchmark, but sustaining leadership will require continuous investment in data, talent, and cross‑border relationships to meet evolving investor demands. Emerging trends such as sustainability certifications and digital guest experiences are also reshaping asset valuations, giving data‑rich brokers a competitive edge.