Peru Beyond the Route

Why It Matters

The program accelerates the adoption of sustainable, experience‑driven tourism in Peru, giving advisors direct access to emerging adventure products that can differentiate their offerings in a competitive market.

Key Takeaways

• 12 buyer spots for July 9‑16 adventure FAM
• Focus on Ancash and Arequipa adventure destinations
• Program links advisors with sustainable Peru suppliers
• Application deadline April 16; selections announced April 22
• Enhances portfolios with experience‑driven itineraries

Pulse Analysis

Peru’s adventure tourism sector is gaining momentum as travelers seek authentic, outdoor experiences beyond traditional landmarks. PROMPERU, the country’s tourism promotion agency, has responded by creating the Peru Beyond the Route Marketplace, a curated network that connects international travel advisors with local operators committed to sustainability. By aggregating tour operators, boutique hotels, airlines and niche experience providers, the marketplace reduces friction for advisors looking to add high‑quality, eco‑focused products to their catalogs.

The July 9‑16, 2026 FAM trip offers a hands‑on immersion in Ancash and Arequipa, two regions rich in mountain trekking, cultural heritage and biodiversity. Selected advisors will participate in structured business meetings, gaining insight into market‑ready itineraries and pricing models, then optionally join field trips that showcase the terrain, local communities and service standards. This direct exposure shortens the sales cycle, allowing advisors to confidently pitch new packages to clients and differentiate their offerings from competitors relying on more conventional South American routes.

For the broader travel industry, the initiative signals a shift toward experience‑centric, sustainable travel that aligns with post‑pandemic consumer preferences. By fostering relationships between global buyers and Peruvian suppliers, PROMPERU aims to increase inbound adventure spend, diversify tourism revenue streams, and support local economies. Advisors who secure spots in this program can expect to tap into a growing market segment, offering clients unique itineraries while contributing to Peru’s long‑term tourism resilience.