The Best of Chile

Why It Matters

The FAM equips travel advisors with immersive experience, enabling them to market Chile more confidently and capture higher‑value leisure and adventure bookings.

Key Takeaways

• Core FAM costs $980, includes Santiago, Valparaiso, Viña del Mar.
• Package covers transfers, three nights, guided tours, four meals.
• Optional Atacama extension priced $1,699 adds desert experiences.
• Atacama highlights target adventure and experiential travelers.
• Excludes airfare, gratuities, personal expenses.

Pulse Analysis

Chile has emerged as a fast‑growing destination for North American leisure and adventure travelers, thanks to its diverse geography—from cosmopolitan Santiago to the UNESCO‑listed port of Valparaíso and the stark beauty of the Atacama Desert. Industry reports show a steady rise in outbound bookings to South America, and travel advisors are under pressure to offer authentic, experience‑driven itineraries. Familiarization (FAM) trips therefore serve as a strategic tool, allowing agents to experience the product firsthand, build confidence, and translate personal insights into compelling sales pitches.

Sunny Land Tours’ core Chile FAM, priced at $980 per person, begins with airport transfers and a three‑night stay in Santiago. Participants receive a guided city tour that showcases the capital’s colonial architecture, vibrant street art in Bellavista, and historic Plaza de Armas, followed by a full‑day excursion to Valparaíso’s colorful hills and Viña del Mar’s coastal gardens. The package includes round‑trip transfers, four meals and professional guides, giving advisors a complete, low‑risk immersion that can be directly translated into product briefs for their clients.

The optional four‑day Atacama extension, costing $1,699, unlocks the desert’s surreal landscapes such as Valle de la Luna, high‑altitude lagoons and the geysers of El Tatio. These natural wonders appeal to adventure‑seeking and experiential travelers, segments that command higher average spend per traveler. By equipping advisors with first‑hand exposure to these marquee sites, Sunny Land Tours positions its Chile portfolio as a premium offering, potentially increasing booking velocity and average transaction value for agencies that adopt the program.